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Senior Manager, CRM

Job ID 10114914 Location Minato-ku, Japan Business Disney Experiences Date posted Mar. 05, 2025
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Job Summary:

ジョブ・サマリー:  

事業部リーダーとともに、CRMを主とした①顧客管理・顧客特性に則した販売促進施策の立案・推進、②顧客満足度・ロイヤリティの向上施策の立案・推進、③集客施策の立案・推進、をご担当いただきます。実店舗/ECにおける顧客データを活用したコミュニケーション施策を基軸に、周辺マーケティング施策とのクロス企画実施、会員ユーザー向け特別施策によるファン顧客育成・囲い込みなど、ポイント付与・商品交換といった経済的インセンティブに閉じない「より良い体験をお届けするためのロイヤルティプログラム」をドライブして頂きます。

職務内容:

・CRMを起点とした集客施策の立案、実行、結果分析による改善運用

・会員及び既存ユーザー向けのロイヤルティプログラムの立案、実行、結果分析による改善運用

・会員獲得およびリテンション施策の立案、実行、結果分析による改善運用

・顧客データ、商品データの分析とデータに基づく戦略立案

・ディズニー全体（映画・ゲーム・TV等）の活動を把握し、有料・無料会員に向けたクロスファンクション施策の企画立案

・実行顧客理解の市場調査の企画、実施、および結果の社内／社外への共有

必須条件:

・CRM施策やキャンペーンの立案から実施、効果測定まで実施した経験

・MAツールを使用した分析および運用の経験

・チームワーカーであること。

・ビジネス目標を達成するために、リーダーシップを持って自発的に考え、行動できること

・社内外の多様なステークホルダーに対し、円滑・効果的なコミュニケーションを取れること

・母国語レベルの日本語とビジネスコミュニケーションが可能なレベルの英語（TOEIC700点以上かそれに準ずるレベル）

歓迎条件：

・CRMソリューション、CDP(Customer Data Platform)等の選定・導入・実施のご経験

・インセンティブ、メール、アプリ等の対顧客施策を網羅的に企画実施したご経験

・データ分析を基軸とした施策立案・実践のご経験（例：セグメント/トリガー/シナリオ配信の高度化など）

・分析手法、カスタマージャーニーの分析と有効化に関するご経験

・店舗・店舗スタッフとの連携業務を推進・運用されたご経験

求められる人物像:

・ディズニーブランドならではのCRM戦略開発・施策実施に対して、顧客視点で課題とチャンスを捉え、業務推進できる方

・業務リーダーシップだけでなく、全社最適観点でビジネスを動かしていくことに強い熱意のある方

・マーケティング担当だけでなく、店頭スタッフとの連携（日々のコミュニケーションやVOS活用等）からチャンスを発見し、積極的に施策立案・実施に取り組める方

・最先端テクノロジーの活用に対して明るく、担当施策を徹底的に磨き込み、スペシャリストとして成長できる方

・社内外の折衝・調整業務に対してプロアクティブ＆セルフスターターな方

・成功事例の共有や横展開といった教育に携われる方

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (Japan) Ltd., which is part of a business we call Disney Experiences.

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Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location APAC

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.

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