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Manager, Digital Marketing, DTC Retail

Job ID 10110648 Location Minato-ku, Japan Business Disney Experiences Date posted Jan. 15, 2025
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Job Summary:

職務内容:

  • ブランド/商品のマーケティング活動の戦略・企画立案、実行（オンラインストアプロモーション、デジタル広告、SNS、MA等）
  • デジタルを中心とした販売チャネル（店舗／オンラインストア)への集客施策の企画立案・実行
  • 企画立案内容に基づくクオリティ高いアウトプットのためのディレクション
  • ディズニー事業部全体（映画・ゲーム・TV等）の活動を把握し、店舗/オンラインストアにおけるクロスファンクション施策の企画立案・実行
  • マーケット/顧客調査の企画立案・実行、及び関連部署への共有

必須条件:

  • 一般消費財マーケティングおよび、ECマーケティング経験5年以上
  • デジタルプロモーションの企画立案・実行・ディレクション経験
  • デジタルコンテンツ・アセットの企画立案、ディレクション経験(バナー、HP、キャンペーンページ等)
  • SNS運用、管理、ディレクション経験
  • 顧客分析に基づくMA施策の立案、実行、結果分析経験
  • プロモーションのスケジュール・予算管理、及び販売促進ツールの企画立案・制作経験
  • マイクロソフトワード・エクセル・パワーポイント・Outlookのスキル

歓迎条件：

  • 小売業でのマーケティング、販売促進企画経験
  • マーケット/顧客調査企画設計・分析スキル
  • ビジネスレベルの英語でのコミュニケーションスキル（メール・電話・会話）

求められる人物像:

  • 社内外の様々なステークホルダーに対し、コミュニケーションが円滑・効率的でありチームワーカーであること
  • ビジネス目標を達成するために、リーダーシップを持って自発的に考え、迅速に行動できること
  • 新しいことを学ぶ意欲があり柔軟性があること
  • 何事にも志を抱き取り組めること

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (Japan) Ltd., which is part of a business we call Disney Experiences.

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Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location APAC

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.

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