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Manager, Consumer Insight, Analytics and Modeling

Job ID 10116295 Location Celebration, Florida, United States Business Disney Experiences Date posted Mar. 25, 2025
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Job Summary:

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration, and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.

You will reside within the Walt Disney World Consumer Insight Team. This team identifies demand drivers and revenue opportunities, explores consumer needs to inform long-term strategies, and maximizes the guest experience across our four theme parks, water parks, Resorts, and Disney Springs to build long-term consumer loyalty and sustainable profitability.

The Manager, Consumer Insight role will support Pricing and Annual Pass Research responsible for providing breakthrough insights used to drive business strategies, identify opportunities, and mitigate risk. In this position, you will be responsible for creating and executing quantitative research projects to inform pricing strategies, conduct in-depth advanced statistical analysis on existing data, and identify and implement innovative data solutions to deliver timely and comprehensive insights.

This role reports to a Senior Manager, Consumer Insight.
 
Responsibilities

  • Integrate Insights – Summarize multiple sources of information to provide holistic perspectives and recommendations to identify new business opportunities and provide forward-looking projections.

  • Think Expansively – Demonstrate curiosity and challenge the status quo to create new ways to analyze and summarize data insights and patterns.

  • Analyze data and draw conclusions – Create fact-based insights, test hypotheses, and build models to produce objective, clear, and actionable insights.

  • Exercise leadership – Lead consumer insight projects with personal accountability. Manage all phases of the research process including needs identification, methodology design, survey design, cross-functional management, data mining, and presentation of results, using the proper techniques along the way that provide insights and actionable results that address the business opportunities.

  • Strengthen Partnerships – Develop and further relationships with internal partners to build influence, manage external vendors, and lead specific work-streams and cross-function deliverables.

  • Tell Stories – Use all available resources to communicate findings in an easily understandable way that is actionable for the business.

Basic Qualifications

  • Minimum 5 years relevant experience in a related field of research (e.g. marketing/sales, market research, business analytics, strategic planning, new product development)

  • Demonstrate an understanding of travel industry, business performance metrics,and  financial results

  • Familiar with pricing research studies on price elasticity, demand measurement, and product/portfolio optimization (e.g., using Conjoint, MaxDiff, van Westendorp, or Gabor-Granger)

  • Experience in quantitative research design, analysis, and interpretation

  • Experience in data analytics, including management and manipulation of large data sets through statistical software (e.g., SAS, SPSS, R, Python)

  • Experience turning data into insights and communicating complex ideas with simplicity and concision

  • Ability to effectively translate data into actionable insights and create compelling presentations through data visualization in PowerPoint (Tableau is a plus)

  • Critical thinker, ability to sort through complex business issues, and think out of the box

  • Demonstrate strong work ethic and high intellectual curiosity

  • High attention to detail and accuracy is a must

  • Experience presenting to senior leaders and executives

Preferred Qualifications

  • Hands-on experience with SAS, SPSS, SQL, and/or Snowflake

  • Hands-on experience conducting pricing research studies on price elasticity, demand measurement, and product/portfolio optimization (e.g., using Conjoint, MaxDiff, van Westendorp, or Gabor-Granger)

  • Experience with Tableau to create in depth visualizations

  • Deep understanding of the Walt Disney World Resort business, Guest experience and products

  • Experience in the theme park, hospitality or entertainment industry

Required Education

  • Bachelor’s Degree or equivalent experience in related field 

Preferred Education

  • Master's degree in business and/or data analytics field of study

Additional Information

This position will be located in Celebration, FL.

This is a Full-Time position.

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location Celebration, FL

The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.

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