
Manager, Consumer Insight, Analytics and Modeling
工作概要:
“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!
The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration, and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.
You will reside within the Walt Disney World Consumer Insight Team. This team identifies demand drivers and revenue opportunities, explores consumer needs to inform long-term strategies, and maximizes the guest experience across our four theme parks, water parks, Resorts, and Disney Springs to build long-term consumer loyalty and sustainable profitability.
The Manager, Consumer Insight role will support Pricing and Annual Pass Research responsible for providing breakthrough insights used to drive business strategies, identify opportunities, and mitigate risk. In this position, you will be responsible for creating and executing quantitative research projects to inform pricing strategies, conduct in-depth advanced statistical analysis on existing data, and identify and implement innovative data solutions to deliver timely and comprehensive insights.
This role reports to a Senior Manager, Consumer Insight.
Responsibilities
Integrate Insights – Summarize multiple sources of information to provide holistic perspectives and recommendations to identify new business opportunities and provide forward-looking projections.
Think Expansively – Demonstrate curiosity and challenge the status quo to create new ways to analyze and summarize data insights and patterns.
Analyze data and draw conclusions – Create fact-based insights, test hypotheses, and build models to produce objective, clear, and actionable insights.
Exercise leadership – Lead consumer insight projects with personal accountability. Manage all phases of the research process including needs identification, methodology design, survey design, cross-functional management, data mining, and presentation of results, using the proper techniques along the way that provide insights and actionable results that address the business opportunities.
Strengthen Partnerships – Develop and further relationships with internal partners to build influence, manage external vendors, and lead specific work-streams and cross-function deliverables.
Tell Stories – Use all available resources to communicate findings in an easily understandable way that is actionable for the business.
Basic Qualifications
Minimum 5 years relevant experience in a related field of research (e.g. marketing/sales, market research, business analytics, strategic planning, new product development)
Demonstrate an understanding of travel industry, business performance metrics,and financial results
Familiar with pricing research studies on price elasticity, demand measurement, and product/portfolio optimization (e.g., using Conjoint, MaxDiff, van Westendorp, or Gabor-Granger)
Experience in quantitative research design, analysis, and interpretation
Experience in data analytics, including management and manipulation of large data sets through statistical software (e.g., SAS, SPSS, R, Python)
Experience turning data into insights and communicating complex ideas with simplicity and concision
Ability to effectively translate data into actionable insights and create compelling presentations through data visualization in PowerPoint (Tableau is a plus)
Critical thinker, ability to sort through complex business issues, and think out of the box
Demonstrate strong work ethic and high intellectual curiosity
High attention to detail and accuracy is a must
Experience presenting to senior leaders and executives
Preferred Qualifications
Hands-on experience with SAS, SPSS, SQL, and/or Snowflake
Hands-on experience conducting pricing research studies on price elasticity, demand measurement, and product/portfolio optimization (e.g., using Conjoint, MaxDiff, van Westendorp, or Gabor-Granger)
Experience with Tableau to create in depth visualizations
Deep understanding of the Walt Disney World Resort business, Guest experience and products
Experience in the theme park, hospitality or entertainment industry
Required Education
Bachelor’s Degree or equivalent experience in related field
Preferred Education
Master's degree in business and/or data analytics field of study
Additional Information
This position will be located in Celebration, FL.
This is a Full-Time position.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Destinations, LLC,其所屬的業務部門是 Disney Experiences。
Disney Destinations, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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