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SVP, DCP Global Marketing

Job ID 10114975 Location Glendale, California, United States Business Disney Experiences Date posted Feb. 27, 2025
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Job Summary:

SVP, DCP Global Marketing

Position Overview:

Reporting to the President, Disney Consumer Products, this individual will develop and execute comprehensive global marketing strategies that drive business growth, enhance brand value and deliver exceptional consumer experiences across our diverse product portfolio. Accountability will span across our regional and global Licensing teams, as well as our Games, Publishing and Retail businesses helping to create ongoing consumer demand for our brands across key target audiences.  This role requires a visionary leader who can leverage Disney's iconic brands while pioneering innovative marketing approaches in an evolving digital landscape. This individual will be expected to lead cross-segment, highly matrixed marketing teams in the development of integrated cross functional plans and will partner closely with both internal stakeholders such as Corporate Brand Management, Franchise and Studio Partners, PR and various Marketing Centers of Excellence across the company, as well as external stakeholders such as Licensees and Retailers.

Key Responsibilities:

  • Lead the development and go-to-market strategies that maximize the business across key categories and licensees in alignment with the global brand playbooks 

  • Act as the senior leader and key partner for DCP marketing strategies to internal teams, content providers and other Walt Disney Company functional partners as it pertains to tent-pole support and marketing initiatives 

  • Strong relationships with third-party licensees to ensure marketing dollars are being directed to drive incremental revenue and ROI 

  • Collaborate on brand/franchise/marketing growth targets for strategic planning and AOP, collaborating with regional/functional partners on planning and execution efforts

  • Define and oversee a fully-integrated DCP marketing budget and resources to drive awareness and ROI 

  • Drive alignment on target consumer needs with business opportunities while continuing to identify future consumer opportunities, shaping product and experience development

  • Oversee global marketing operations, including brand management, digital marketing, consumer insights, and marketing analytics

  • Subject matter expert on the consumer products business including consumer demographics, specific markets, consumer segments and target audiences to assess performance achieve growth goals

  • Establish and monitor Key Performance Indicators (KPIs) to measure marketing effectiveness, driving data-driven decision-making through advanced analytics and consumer insights

  • Oversee the selection and management of marketing agency partnerships

  • Serve as the guardian of Disney's brand integrity within the Consumer Products space

Qualifications: 

  • 15+ years of progressive marketing experience, with at least 10 years in senior marketing leadership roles

  • Proven track record of developing and executing successful marketing strategies for global consumer brands; knowledge and experience in the gaming space a benefit

  • Demonstrated experience in digital transformation and modern marketing technologies

  • Strong background in consumer insights, brand management, and marketing analytics

  • Experience managing significant marketing budgets and driving ROI

  • Ability to foster a culture of creativity, innovation, and excellence while leading and mentoring a diverse, global marketing organization

  • Proven success developing and retaining top marketing talent

  • Excellence in building and maintaining strong relationships with key stakeholders both internally and externally

Education

  • Bachelor's degree required

  • MBA or advanced degree preferred


The hiring range for this position in Glendale, CA is $309,800.00 to $415,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business we call Disney Experiences.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location Glendale, CA

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