Sales & Digital Specialist

Job ID 10101307 Location Burbank, California, United States Business Disney Music Group Date posted Sep. 18, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

About the Department/Group:

The Disney Music Group (DMG) is the music hub for The Walt Disney Company, encompassing all aspects of music commercialization and marketing: recorded music (Walt Disney Records and Hollywood Records), Disney Music Publishing, and Disney Concerts. DMG distributes music both physically and digitally and also licenses music throughout the world in various forms of media including television, print, gaming, and consumer products.

Job Summary:

The Sales and Digital Specialist focuses on and supports multiple verticals within the Sales and Digital Department. This includes guiding DMG’s efforts in opportunities with voice technology and marketing for smart speakers, handling the editorial placement of music on fitness applications and being the liaison with select digital accounts. They are responsible for the delivery of podcasts produced by DMG to podcast platforms via the corporate distribution agreement, ensuring accurate lyric delivery to DSPs, facilitating UGC sound delivery and claiming, oversight for pertinent Wiki pages, as well as managing pivot pages and QR Codes as needed.

Responsibilities and duties:

Fitness Account Liaison

Run point on DMG's relationships with various fitness applications, including Peloton, Supernatural, Medrhythms, and more.
Identify ways to creatively support DMG releases with fitness partners. Consider the uniqueness and demographics of each platform to best attain pertinent opportunities. This includes but is not limited to, soliciting support around tentpole anniversaries, major film & TV releases, and artist priorities.
Liaise with internal team members to secure approvals for all branded efforts.
Analyze and evangelize the results of campaigns once they have concluded. Use this information to aid in future planning.

Digital Marketing Initiatives

Internally Built Pivot Pages
- Create and maintain pivot pages for digital marketing campaigns, new releases, catalog initiatives, etc.
- Share any pertinent data related to those pages during and after a campaign
Wikipedia Page Updates
- Work with PR and Marketing teams to ensure our artist and label Wiki pages are accurate up to date via third-party Wikipedia experts.
UGC Library Requests and Claiming
- Work with production, marketing, A&R, and legal to ensure necessary sounds are delivered to UGC libraries.
- Collaborate with social media and content claiming teams to make sure creations using our sounds are properly accounted for.
Lyric Delivery
- Run point on the delivery of lyrics for DMG’s new releases to 3rd party companies when needed to program at the Digital Service Providers
- Ensure timely and accurate delivery.

Voice and Smart Speaker Development

(Voice = the process of asking digital assistants for results. Ex: Alexa, Play Let it Go)

(Smart Speakers = devices that answer to voice calls to action. Alexa, Hey Google, Siri, etc.)

Constantly have a finger on the pulse as it pertains to the latest voice assistant technology (Siri, Alexa, Google).
Brainstorm, present, and execute innovative and creative ways to market DMG’s releases using a voice call to action (e.g. social asset ideas, advertising ideas)
Ensure an efficient workflow is in place for executing creative initiatives to support projects in a timely manner
Regularly analyze DMG’s voice data to see where we might be able to lean in and incrementally increase streaming consumption through voice request and measured results

Point Person for Select Digital Accounts

Liaise with select digital partners to market Disney releases for consumption on their platforms.
Develop and grow new opportunities with burgeoning new offerings.

Podcast Delivery

Facilitate with internal DMG teams developing podcasts to see that pertinent materials are delivered through the podcast supply chain with TWDC Platform Distribution Ops.

Work with internal teams to create and execute social and digital marketing for podcast support.
Regularly measure and share results on podcast listening.

Required Qualifications & Skills

Required:

3+ years of experience in the music industry or similar in the area of technology and/or digital marketing & development.
Experience with working with 3rd party partners
Experience and familiarity with smart speakers and devices.
Insatiable curiosity
Ability to multi-task
Attention to detail
Passion for music
Excellent communication, organization, and follow through skills
Ability to learn proprietary software as needed
Must have experience with Outlook and Microsoft programs

Preferred:

Bachelor’s Degree

This position is 4 days a week in our Burbank office.

The hiring range for this position in Burbank, California is $79,900.00 to $103,400.00 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Music Group:

The music is the soundtrack of our lives – from your favorite hits by popular artists to beloved tunes from films like Mary Poppins and Frozen. Find the music that rocks your world right here at the Disney Music Group (DMG), headquartered in Burbank and home to Hollywood Records, Walt Disney Records, Disney Music Publishing and Disney Concerts. DMG releases film and television soundtracks from the world’s biggest entertainment brands, including Disney, Pixar, Marvel, the legendary Star Wars, ABC and Disney Channel, alongside pop, dance, family music and the catalog of classic rock band Queen. DMG is also an innovator in music distribution and live concerts. If music is your passion, come be a part of the team that brings it to ears all over the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hollywood Records, Inc, which is part of a business we call Disney Music Group.

Hollywood Records, Inc is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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