Director Alliances & Partnership Marketing – Creative Director

Job ID 10105914 Location Burbank, California, United States Business The Walt Disney Company (Corporate) Date posted Dec. 03, 2024

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Job Summary:

About our team:

Marketing Partnerships, Alliances, and Card Services (MPACS) develops innovative and inspirational marketing partnerships between Disney and top-tier global brands to drive incremental profitability across the enterprise. As part of MPACS, the Marketing Partnerships team brings these alliances to life through best-in-class co-branded creative campaigns that leverage Disney IP in new and exciting ways.

The Creative Director (CD) is responsible for leading the creative development and execution of bespoke programs for our partners. The CD produces select high-profile Disney-led programs for large-scale initiatives. The CD also serves as creative consultant from MPACS.

A day in the life:

Concept, develop, lead, and execute the creative process for projects with blue-chip brands such as Coca-Cola, Enterprise, General Motors, Honda, and others worldwide
Creatively solve for alignment of partner goals with Disney’s business objectives via support in concepting, copywriting, brainstorming, storytelling, etc.
Oversee creative ideation and determine most effective tactics and executions based on channel, consumer segment, etc. to deliver optimal campaign results
Expertly navigate nuanced business relationships between parties across TWDC and third-party partners
Responsible for ad hoc needs within the department including concepting, copywriting, etc.
Cultivate team culture to possess a keen understanding of the Brand Partnership space across theme parks, streaming, television, film, social, and OOH
Proactively ideate and brainstorm new ways for third-party brands to partner with the Walt Disney Company across multiple business areas

Requirements:

10 years of creative marketing experience in brand partnerships, promotions, and/or major entertainment brand/licenses
5 years of demonstrated ability to effectively develop and lead creative teams
Strong creative vision and sensibilities
Extensive background in copywriting all types of deliverables including TVC scripts, social media, B2B content, etc.
Expert at video production from concept to final execution (script development to pre and post production, editing, color correction, audio mix, final finishing)
Understanding of effective creative practices, trends, techniques, and processes across various touchpoints and mediums
Ability to quickly adapt and translate partner’s products and services and the company’s business strategy into creative outputs
Ability to negotiate with and influence partners, agencies, and internal stakeholders resulting in creative excellence and achieving business objectives
Demonstrated ability to manage heavy workloads, prioritize effectively, and meet deadlines
Proficiency with MAC software programs, including Keynote and Microsoft Office Suite
Ability to travel worldwide and work atypical schedule as needed

Preferred qualifications:

A degree in Marketing, Communications or Advertising
Advertising Agency copywriter background
Previous entertainment partnerships background

The hiring range for this position in Burbank, CA is $151,000 to $202,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Company (Corporate):

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Worldwide Services, Inc., which is part of a business we call The Walt Disney Company (Corporate).

Disney Worldwide Services, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Explore this Location Burbank, CA

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