Director Alliances & Partnership Marketing – Creative Director
工作概要:
About our team:
Marketing Partnerships, Alliances, and Card Services (MPACS) develops innovative and inspirational marketing partnerships between Disney and top-tier global brands to drive incremental profitability across the enterprise. As part of MPACS, the Marketing Partnerships team brings these alliances to life through best-in-class co-branded creative campaigns that leverage Disney IP in new and exciting ways.
The Creative Director (CD) is responsible for leading the creative development and execution of bespoke programs for our partners. The CD produces select high-profile Disney-led programs for large-scale initiatives. The CD also serves as creative consultant from MPACS.
A day in the life:
- Concept, develop, lead, and execute the creative process for projects with blue-chip brands such as Coca-Cola, Enterprise, General Motors, Honda, and others worldwide
- Creatively solve for alignment of partner goals with Disney’s business objectives via support in concepting, copywriting, brainstorming, storytelling, etc.
- Oversee creative ideation and determine most effective tactics and executions based on channel, consumer segment, etc. to deliver optimal campaign results
- Expertly navigate nuanced business relationships between parties across TWDC and third-party partners
- Responsible for ad hoc needs within the department including concepting, copywriting, etc.
- Cultivate team culture to possess a keen understanding of the Brand Partnership space across theme parks, streaming, television, film, social, and OOH
- Proactively ideate and brainstorm new ways for third-party brands to partner with the Walt Disney Company across multiple business areas
Requirements:
- 10 years of creative marketing experience in brand partnerships, promotions, and/or major entertainment brand/licenses
- 5 years of demonstrated ability to effectively develop and lead creative teams
- Strong creative vision and sensibilities
- Extensive background in copywriting all types of deliverables including TVC scripts, social media, B2B content, etc.
- Expert at video production from concept to final execution (script development to pre and post production, editing, color correction, audio mix, final finishing)
- Understanding of effective creative practices, trends, techniques, and processes across various touchpoints and mediums
- Ability to quickly adapt and translate partner’s products and services and the company’s business strategy into creative outputs
- Ability to negotiate with and influence partners, agencies, and internal stakeholders resulting in creative excellence and achieving business objectives
- Demonstrated ability to manage heavy workloads, prioritize effectively, and meet deadlines
- Proficiency with MAC software programs, including Keynote and Microsoft Office Suite
- Ability to travel worldwide and work atypical schedule as needed
Preferred qualifications:
- A degree in Marketing, Communications or Advertising
- Advertising Agency copywriter background
- Previous entertainment partnerships background
The hiring range for this position in Burbank, CA is $151,000 to $202,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於The Walt Disney Company (Corporate):
在 The Walt Disney Company (Corporate),你會看到公司強大品牌背後各業務如何融會交流,建構出全球最創新、影響深遠和備受尊崇的娛樂公司。作為企業團隊的一份子,你將會與推動策略以讓The Walt Disney Company穩佔娛樂界頂尖地位的世界精英領袖一同工作。與其他具有創新精神的思想家惺惺相惜,同時讓這個世界上最偉大的故事敍述家為全球各地千百萬家庭締造回憶。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Worldwide Services, Inc.,其所屬的業務部門是 The Walt Disney Company (Corporate)。
Disney Worldwide Services, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士及殘疾退伍軍人。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。
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