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Manager, Digital Marketing

Job ID 10115197 Location New York, New York, United States Business The Walt Disney Studios Date posted Mar. 10, 2025
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Job Summary:

The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.

The Digital Marketing team oversees creative and programming of Disney Entertainment’s General Audience (GA) YouTube channels. The team is responsible for creative content development and production, channel strategy, program planning, publishing and channel operations. Additionally, this team works closely with Brand and Franchise, Studios, Consumer Products, Governance, Legal, Music, and Finance. The team manages channel operations and is responsible for adhering to TWDC and YouTube policies.

Reporting into the VP, Digital Marketing & Creative Strategy, the role of the Manager, Digital Marketing will support The Disney Entertainment Digital Marketing team in developing and executing GA YouTube channel creative strategies, with a primary focus on Marvel and Pixar content.

The Manager should be well-versed in the YouTube ecosystem, with solid experience in digital content development and production. Working closely with the Sr. Manager, Creative & Programming, the role is creatively focused and requires hands-on production involvement to shepherd YouTube content development through all stages of production and in support of franchise priorities and timelines. The role will work in concert with the project managers to adhere to schedules, budgets, and efficient operations. The role will work in concert with the publishing & programming team to align with channel content planning and programming calendars and manage creative deliveries.

The role requires an understanding and appreciation of TWDC brands and franchises, primarily Marvel and Pixar, so that the content produced upholds brand standards such as voice, style, and tone, and delivers upon expectations set forth by the Digital Marketing team. The manager should expect to collaborate with other creative stakeholders who have an interest in the GA YouTube segment of the business.

This role will be expected to proactively understand key priorities and campaigns for each business segment, aligned with platform and content best practices, and utilize insights to drive and implement strategies.

Responsibilities:

  • Under the direction of the VP and Sr Mgr, spearhead hands-on creative development and production of long and short-form video content (VOD, livestreams, and YT Shorts)--as well as community content and engagement--for GA YouTube channels

  • Understand detailed content strategies, to align production and delivery of final assets in support of franchise priorities and timelines

  • Uphold and adhere to brand guidelines when creating content, ensuring videos are consistently on-brand in voice, style, and tone—while also pushing formats, trends, and opportunities to meet ever-evolving platform and fan tastes

  • Engage and collaborate with 3rd party creative and platform partners to create engaging content and identify new opportunities

  • Develop and produce content that can travel internationally and across platforms in support of the brand/franchise strategies and priorities

  • Collaborate with a growing team dedicated to executing the GA YouTube channel strategies

  • Utilize data to drive insightful recommendations and proactively identify opportunities of growth and A/B testing

  • Have a keen understanding of YouTube as a platform and the focus of General Audience content

  • Support the planning and execution for the broadcasts of live-streamed events, stunts, and coverage

  • Content Development & Production

    • Manage content projects from development and production through to final delivery

    • Engage and collaborate with creative partners on content productions

    • Deliver content on-time and on-budget

    • Produce content that supports TWDC and cross-LOB priorities

    • Assist in developing creative slate that aligns to core Brand, Franchise & YouTube business goals for the GA audience

    • Assist VP and Sr. Manager in overall GA strategy development

Basic Qualifications:

  • 5+ years’ relevant experience with content development and production, preferably in digital 

  • Experience in long- and short-form content development and production for fiction and non-fiction video

  • Passion for and track record creating fun & engaging content and story-telling

  • Strong project management, organization, presentation and communication skills

  • Strong understanding of digital platforms and trends, specifically YouTube

  • Ability to manage multiple projects and priorities in a matrixed organization

  • Ability to collaborate with a team, as well as roll up effectively to leadership

  • Deep well of knowledge and affinity for the Marvel and Pixar brands and characters across media and iterations

  • Efficient with time with the ability to meet deadlines and self-direct time management

  • Proficient in Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere

  • Team player with strong work ethic and ability to be nimble

  • Familiarity, knowledge, and passion for Disney Brands a plus

Preferred Qualifications:

  • AA or BA in Digital Marketing, Marketing or business admin/relevant degree preferred


The hiring range for this position in New York, NY is $108,500 to $145,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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