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eCommerce Marketing Manager, Disney Store APAC - 6 Months Contract

Job ID 10117265 Location Singapore, Singapore Business Disney Experiences Date posted Apr. 01, 2025
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Job Summary:

This role is a 6 months maternity cover contract role based in Singapore.

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

Disney Store APAC is seeking an experienced eCommerce Marketing Manager to drive the development, innovation and performance of Disney Store marketing channels. The Marketing Manager is ultimately responsible for delivering high quality traffic to Disney Store through a deeper understanding of the relationship between target consumer, brand and channel behaviour. They will draw actionable insight from marketing activity and focus that insight to increase future performance through hands-on execution of digital marketing strategies. The ideal candidate will be problem solving, results oriented, analytical, and self-starting with a passion for eCommerce. 

Responsibilities:

Marketing

  • Drive quarterly/monthly cross-channel marketing planning in line with annual marketing/sales targets and strategy; including day to day management of regional marketing activities and promotions.
    • Lead the implementation of paid media strategies for APAC, closely managing the agency in the planning and optimisation of all paid digital media activity across markets, campaigns and channels (SEM, Affiliate, Social, Display, etc).
    • Monitor trends and distill weekly reporting into actionable insight to fuel greater media efficiency. Surface key commercial insights to the wider business to improve conversion optimization across channels. Set, monitor and maintain accountability for regional & local paid media KPIs.
    • Oversee budget management across paid media channels and proactively influence future planning.
    • Grow the Disney Store audience through tactical paid media testing, refining targeting solutions and exploring new channel opportunities – in line with quarterly targets.
    • Collaborating with Digital Experiences, local market and creative teams to develop asset briefs that are adaptable for multiple platforms/uses to maximize efficiencies
  • Partner with the wider Disney Store team to plan, execute and own marketing campaigns and cross-channel digital marketing initiatives to generate awareness, drive traffic and sales and engagement.
  • Champion the local market audience needs through marketing programs, campaigns, and community management.
    • Assist in the briefing/deployment of digital materials, making sure the online content reflects the tone, strategy, and messaging of Disney Store, but with local resonance for each region
    • Maintain quality & impact of social pages and email programs
    • Surface local consumer insights, digital trends and tactics to influence regional development
    • Partner with local PR, studios & franchise to tap into a community of local Disney KOLs to amplify our marketing efforts

Collaboration

  • Excellent communicator, comfortable presenting with all levels internally and externally.
  • Plan and own the marketing landscape, establishing brilliant working relationships with internal stakeholders/LOBs.
  • Identify operational and process flow opportunities and partner with stakeholders to find solutions
  • Partner with buying & merchandising to identify which programs to highlight across marketing channels to drive demand, conversion and revenue. 
  • Work closely with digital experience and merchandising to seamlessly direct consumers through the purchase funnel
  • Collaborate with wider marketing team to identify local trends/activity with the potential to scale to create regional impact.

Requirements:

  • Minimum 5 years experience in a similar role in an eCommerce environment
  • Hands-on experience using digital marketing platforms to drive a commercial outcome.
  • You have strong project management skills including conceptualization, driving alignment, planning resources, supervising objectives and test plans, and deriving learnings.
  • Media Buying experience strongly recommended
  • Ability to multi-task and pivot priorities under strict deadlines.
  • Innovative, naturally curious, and constantly seeking to unlock performance
  • Willingness roll up their sleeves and be hands-on in delivering day-to-day requirements of the business
  • Strong interpersonal skills, communication, critical thinking, and problem solving.
  • You can collaborate well with others and thrive in a dynamic and fast paced environment!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Southeast Asia), which is part of a business we call Disney Experiences.

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Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location APAC

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.

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