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Manager, Marketing Tools (Disney Entertainment Television)

Job ID 10114674 Location Santa Monica, California, United States Business Disney Entertainment Television Date posted Mar. 07, 2025
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Job Summary:

The Manager, Marketing Tools is responsible for creating roadmaps and leading implementation and continual improvement of the Airtable platform for Disney Entertainment Television (DET) marketing. This role will provide subject matter expertise, owning platform discovery, workflow design, and delivery, and subsequent maintenance and optimization. The Manager, Marketing Tools liaises with creative marketing project management and technology leads to ensure business fit and functional elements of platform implementation are effective. He or she will also be responsible for training and leading the function across the marketing tools team.

Responsibilities:

  • Oversee, manage, and prioritize the roadmap and overall platform strategy for DET Marketing in support of business priorities.

  • Develop, train, and successfully deliver on responsibilities through a team of platform specialists and third-party vendors.

  • Responsible for ensuring the platform meets the requirements of all stakeholders including marketing strategy, creative, technology and operations

  • Facilitate discovery sessions to acquire a thorough insight into the operational and reporting needs, requirements, and expectations of all participating teams

  • Lead the analysis, requirement development, design, documentation and implementation of platform functionality to cater to business needs, while overseeing governance and operations

  • Implement digital platform solutions in conformance with data governance policies and procedures

  • Lead change management, including communication, training, and support to facilitate the adoption of new workflows

  • Partner with platform CSMs and internal platform product leads to own the analysis and documentation needs of changes to platform functionality to cater to business needs, while coordinating governance and operations

  • Design and ensure implementation of integrations across related internal tools and workflows, working in partnership with other functions (e.g. media management, technology, and third party)

  • Multi-faceted role with responsibilities that will evolve to align to current business objectives

Basic Qualifications:

  • Minimum 10 years of related work experience including Airtable or related no code app development and/or other cloud-based project management or data visualization software

  • Experience supervising a team and third-party vendors within a cross-functional or matrix structure.

  • Experience planning and implementing general cross-platform API functionality, particularly with platforms such as Salesforce and Adobe tools and services

  • Demonstrated ability to translate business vision into tactical execution and deliver results

  • Understanding of relational database design concepts

  • Previous experience in project management, process optimization, and change management

  • Strong interpersonal and leadership skills

  • The candidate must live within a commutable distance of our office in Santa Monica. This position requires onsite attendance 4 days a week.

  • Strong oral and written communication skills with demonstrated ability to effectively communicate

  • Experience with Airtable, Jira, and/or Google Office Suite.

Preferred Qualifications:

  • Adobe Creative Suite and Java Scrip

Required Education:

  • BA/BS degree in a relevant field.


The hiring range for this position in Santa Monica, CA is $94,200 to $126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu, LLC, which is part of a business we call Disney Entertainment Television.

Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Hiring Process

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Explore this Location Santa Monica, CA

Basking in sunshine 280 days of the year and located just 20 minutes west of Downtown Los Angeles, Santa Monica is a walkable oasis teeming with outdoor adventures, luxury wellness spas and opportunities to kick back under blue skies and awe-inspiring sunsets.

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