Director, Marketing Reporting & Analysis

Job ID 10107306 Location Santa Monica, California, United States Business Disney Entertainment Television Date posted Dec. 17, 2024

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Job Summary:

Disney Entertainment Television’s Strategy team is looking for an innovative and strategic leader to fill the role of Executive Director, Marketing Reporting & Analysis. This individual will lead the charge on shaping and driving marketing reporting and analysis efforts across all DET brands, including ABC, ABC News, Disney Branded Television, Hulu Originals, Freeform, National Geographic, and Onyx. The Executive Director will provide key insights, strategic recommendations, and actionable reporting that directly influence DET's marketing strategies and decision-making at both domestic and international levels.

This role demands a visionary leader who can bridge high-level strategic thinking with detailed analysis, ensuring that marketing efforts are backed by data-driven insights and focused on measurable outcomes. The Executive Director will also collaborate cross-functionally with key stakeholders from departments like Content Marketing Planning & Analytics, Media, Social, and Content Programming, ensuring that marketing performance is closely tied to business goals, subscriber acquisition, and audience engagement.

The ideal candidate will be skilled at driving complex projects, building frameworks that solve marketing challenges, and managing strategic relationships with VPs, SVPs, and EVPs. This role will oversee the Senior Manager, Marketing Reporting & Analytics, ensuring that the team delivers consistently high-quality, actionable insights.

Responsibilities:

Lead Strategic Analysis and Reporting: Spearhead strategic reporting and analysis initiatives for DET brands (ABC, Hulu, National Geographic, etc.), focusing on delivering data-driven insights to optimize marketing strategies, tactics, and ROI.
Collaborate with Senior Leaders: Engage with Marketing leadership (VPs, SVPs, EVPs) to define reporting needs, scope projects, and oversee the execution of strategic marketing analyses that influence both domestic and international campaigns.
Framework and Database Development: Create and refine reporting frameworks and processes, including database development, that drive consistency in how performance metrics are set, measured, and reported across all DET brands and Direct-to-Consumer efforts.
Strategic Decision-Making Support: Deliver actionable insights through in-depth analysis of title- and genre-level performance, brand-specific reports, and overall marketing effectiveness. Make data consumable for executives and operationally relevant for teams.
Cross-Functional Partnership: Liaise with cross-functional teams such as Marketing Analytics, Advanced Analytics, and Content Planning & Analysis to drive a holistic view of performance across all DET marketing activities.
Present Insights and Recommendations: Clearly articulate results and strategic recommendations to stakeholders at various levels, using visual storytelling and data interpretation to inform business strategies.
Mentor and Manage: Lead and mentor the Senior Manager, ensuring the team meets high standards for reporting and analysis, and continues to drive innovation and efficiency.

Qualifications:

Minimum of 10 years of experience in strategy, analysis, or a related field (e.g., consulting, investment banking), with proven experience in reporting and performance analysis.
Bachelor's degree in a business-related field (e.g., Marketing, Business, Economics, etc.); a master’s degree is preferred.
Strong ability to influence decision-making at senior levels through the use of data-driven insights, analysis, and strategic recommendations.
A proactive, innovative, and solutions-oriented mindset, with a passion for solving complex business problems.
Excellent communication skills with the ability to present data and insights in a clear, concise manner to various stakeholders.
Ability to balance big-picture strategic thinking with precise attention to detail.
Experience working across large organizations and managing cross-functional relationships to deliver high-impact results.
Demonstrated ability to handle multiple projects simultaneously while driving them to successful completion.

Nice-to-Haves:

Deep knowledge of the video streaming landscape and experience working in media and entertainment.
Advanced proficiency in tools like Tableau, Looker, or SQL for data analysis and reporting.

The hiring range for this position in Santa Monica, CA is $111,000 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu Enterprises, LLC, which is part of a business we call Disney Entertainment Television.

Hulu Enterprises, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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Explore this Location Santa Monica, CA

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