Analyst, Data Activation

Job ID 10110394 Location Santa Monica, California, United States Business Disney Entertainment Date posted Jan. 15, 2025

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Job Summary:

Supporting the Disney Advertising organization within Entertainment and Sports, the Audience Modeling and Data Science team are subject matter experts in each of the following areas:

Creating and optimizing audience segmentation models that enable us to reach specific audiences based on brand affinities, app behavior, and video viewership among other things
Examining other ways to expand audience sizes and depth through look-alike modeling of behaviors within our own network of digital properties
Analyzing the performance of audiences in real-world campaigns and optimizing audience usage and composition

Job Summary:

We’re looking for an intellectually curious, business-savvy, analytical powerhouse to join the Audience Modeling and Data Science team as an Analyst, Data Activation. In this role, you will be responsible for supporting the Audience Modeling and Data Science team’s incoming data driven requests from various Disney Advertising Sales teams. You will have a base understanding of the media landscape with an understanding of how data can drive better results through improved ad targeting. This position functions both as a consultant and as a high-level data analyst.

Responsibilities and Duties of the Role:

Field data driven sales requests for our agency and client partners in response to their RFIs and RFPs
Communicate market and client needs based on campaign performance, client feedback, and industry trends to the rest of the Audience Model and Data Science team in order to drive the conception and prioritization of data capabilities, while balancing overall revenue driving opportunities.
Assist in Troubleshooting issues of technology platforms as needed: BlueKai, LiveRamp, Clypd, GAM, Tableau, Neustar, Salesforce
Knowledge of data analysis, manipulation, reporting, and formatting
Some experience in a consulting environment or client facing environment
Provides support and point of contact for department clients requesting routine information, data summaries and or reports
Be part of a great team, but capable of operating independently - managing relationships, deliverables and expectations with your business partners
Assist with education and sales support on Audience Modeling and Data Science data capabilities to help grow and diversify revenue
Focus on continuous process improvement through automation and increased efficiency

Required Education, Experience/Skills/Training:

B.A./B.S. in a quantitative field of study
2+ years of experience in a role requiring knowledge of cross-platform data-driven ad business, data science, analytics, research, ad-tech, and/or mar-tech
Excel at juggling multiple requests, staying organized and prioritizing deadlines
Strong experience working with Excel and moderate experience with PowerPoint / Keynote
Experience using data visualization reporting tools (e.g., Tableau)
Some exposures to various data platforms (e.g. LiveRamp, Neustar, Oracle)
Great at communicating deadlines, feasibility of tasks and managing expectations
Great at collaborating with cross-functional teams and flexible in collaboration styles
Passionate about technology and relish the opportunity to learn and apply new technical concepts to your work
Agility, curiosity in configuring/navigating in the complex and ever-evolving ad stack landscape

#DisneyAdvertising

The hiring range for this remote position is $78,200 - $104,800 per year , which factors in various geographic regions. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment:

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Advertising Sales, LLC, which is part of a business we call Disney Entertainment.

Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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