Director, Marketing Reporting & Analysis

工作 ID 10107306 地點圣莫尼卡, 加利福尼亚州, 美國 有意工作的公司 Disney Entertainment Television 日期已公佈 Dec. 17, 2024

申請

工作概要:

Disney Entertainment Television’s Strategy team is looking for an innovative and strategic leader to fill the role of Executive Director, Marketing Reporting & Analysis. This individual will lead the charge on shaping and driving marketing reporting and analysis efforts across all DET brands, including ABC, ABC News, Disney Branded Television, Hulu Originals, Freeform, National Geographic, and Onyx. The Executive Director will provide key insights, strategic recommendations, and actionable reporting that directly influence DET's marketing strategies and decision-making at both domestic and international levels.

This role demands a visionary leader who can bridge high-level strategic thinking with detailed analysis, ensuring that marketing efforts are backed by data-driven insights and focused on measurable outcomes. The Executive Director will also collaborate cross-functionally with key stakeholders from departments like Content Marketing Planning & Analytics, Media, Social, and Content Programming, ensuring that marketing performance is closely tied to business goals, subscriber acquisition, and audience engagement.

The ideal candidate will be skilled at driving complex projects, building frameworks that solve marketing challenges, and managing strategic relationships with VPs, SVPs, and EVPs. This role will oversee the Senior Manager, Marketing Reporting & Analytics, ensuring that the team delivers consistently high-quality, actionable insights.

Responsibilities:

Lead Strategic Analysis and Reporting: Spearhead strategic reporting and analysis initiatives for DET brands (ABC, Hulu, National Geographic, etc.), focusing on delivering data-driven insights to optimize marketing strategies, tactics, and ROI.
Collaborate with Senior Leaders: Engage with Marketing leadership (VPs, SVPs, EVPs) to define reporting needs, scope projects, and oversee the execution of strategic marketing analyses that influence both domestic and international campaigns.
Framework and Database Development: Create and refine reporting frameworks and processes, including database development, that drive consistency in how performance metrics are set, measured, and reported across all DET brands and Direct-to-Consumer efforts.
Strategic Decision-Making Support: Deliver actionable insights through in-depth analysis of title- and genre-level performance, brand-specific reports, and overall marketing effectiveness. Make data consumable for executives and operationally relevant for teams.
Cross-Functional Partnership: Liaise with cross-functional teams such as Marketing Analytics, Advanced Analytics, and Content Planning & Analysis to drive a holistic view of performance across all DET marketing activities.
Present Insights and Recommendations: Clearly articulate results and strategic recommendations to stakeholders at various levels, using visual storytelling and data interpretation to inform business strategies.
Mentor and Manage: Lead and mentor the Senior Manager, ensuring the team meets high standards for reporting and analysis, and continues to drive innovation and efficiency.

Qualifications:

Minimum of 10 years of experience in strategy, analysis, or a related field (e.g., consulting, investment banking), with proven experience in reporting and performance analysis.
Bachelor's degree in a business-related field (e.g., Marketing, Business, Economics, etc.); a master’s degree is preferred.
Strong ability to influence decision-making at senior levels through the use of data-driven insights, analysis, and strategic recommendations.
A proactive, innovative, and solutions-oriented mindset, with a passion for solving complex business problems.
Excellent communication skills with the ability to present data and insights in a clear, concise manner to various stakeholders.
Ability to balance big-picture strategic thinking with precise attention to detail.
Experience working across large organizations and managing cross-functional relationships to deliver high-impact results.
Demonstrated ability to handle multiple projects simultaneously while driving them to successful completion.

Nice-to-Haves:

Deep knowledge of the video streaming landscape and experience working in media and entertainment.
Advanced proficiency in tools like Tableau, Looker, or SQL for data analysis and reporting.

The hiring range for this position in Santa Monica, CA is $111,000 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Entertainment Television:

Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌，為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective，以及 Disney Television Studios，當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目，在開創性故事敍述方面佔據領先地位，吸引觀眾並贏得好評。在 2023 年，Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Hulu Enterprises, LLC，其所屬的業務部門是 Disney Entertainment Television。

Hulu Enterprises, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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