Assistant Manager, Paid Media, Disney+

Job ID 10109274 Location Minato-ku, Japan Business The Walt Disney Studios Date posted Dec. 18, 2024

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Job Summary:

At Disney, we’re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming Services is a business unit within The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; the upcoming Disney SVOD service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Responsibilities:

Partner with team associates to develop, improve, and optimize digital media strategies to drive global subscriber acquisition efficiently
Execute, manage, and optimize cross-channel digital media campaigns to meet or exceed strict direct response goals (Channels include paid social, audio, display & video)
Optimize budget across channels to deliver positive return on marketing spend
Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
Research, evaluate, and test new programmatic and/or digital media opportunities that will move the business forward from a direct response perspective
Expertise on campaign & bid management
Develop bidding strategy and rule development for efficient spending and optimization
Recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy
Collaborate cross-channel, with larger marketing teams, to align on performance trends to ensure holistic team success
Comfortably manage and delegate tasks to a team, ensuring and enforcing work is being distributed accordingly to meet team deadlines
Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:

3+ years cross-channel paid media and ad operations experience
English & Japanese language proficiency
Deep knowledge of & mastery of social & programmatic platforms (Facebook, Yahoo! Japan, YouTube, DV360, Yahoo DSP, Amazon)
Global and international media planning/buying experience
Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
Must have experience with direct response campaigns
Highly skilled in all Microsoft Office Products especially Excel
Experience with mobile app tracking solutions preferred: Kochava
Experience with third-party ad verification partners preferred: Integral Ad Science, Zefr
Ability to strategically assess opportunities and make data driven decisions resulting in tangible improvements in performance
Flexibility & ability to work in a fast paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Sense of humor and desire to have fun!

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call The Walt Disney Studios.

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