Assistant Manager, Paid Media, Disney+

工作 ID 10109274 地點 Minato-ku, 日本 有意工作的公司 The Walt Disney Studios 日期已公佈 Dec. 18, 2024

申請

工作概要:

At Disney, we’re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming Services is a business unit within The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; the upcoming Disney SVOD service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Responsibilities:

Partner with team associates to develop, improve, and optimize digital media strategies to drive global subscriber acquisition efficiently
Execute, manage, and optimize cross-channel digital media campaigns to meet or exceed strict direct response goals (Channels include paid social, audio, display & video)
Optimize budget across channels to deliver positive return on marketing spend
Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
Research, evaluate, and test new programmatic and/or digital media opportunities that will move the business forward from a direct response perspective
Expertise on campaign & bid management
Develop bidding strategy and rule development for efficient spending and optimization
Recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy
Collaborate cross-channel, with larger marketing teams, to align on performance trends to ensure holistic team success
Comfortably manage and delegate tasks to a team, ensuring and enforcing work is being distributed accordingly to meet team deadlines
Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:

3+ years cross-channel paid media and ad operations experience
English & Japanese language proficiency
Deep knowledge of & mastery of social & programmatic platforms (Facebook, Yahoo! Japan, YouTube, DV360, Yahoo DSP, Amazon)
Global and international media planning/buying experience
Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
Must have experience with direct response campaigns
Highly skilled in all Microsoft Office Products especially Excel
Experience with mobile app tracking solutions preferred: Kochava
Experience with third-party ad verification partners preferred: Integral Ad Science, Zefr
Ability to strategically assess opportunities and make data driven decisions resulting in tangible improvements in performance
Flexibility & ability to work in a fast paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Sense of humor and desire to have fun!

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company (Korea), LLC，其所屬的業務部門是 The Walt Disney Studios。

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