Assistant Manager, Lifecycle Marketing, Disney+

工作 ID 10110144 地點 Minato-ku, 日本 有意工作的公司 The Walt Disney Company (APAC) 日期已公佈 Jan. 06, 2025

申請

工作概要:

The Team

Disney+ is one of the leading premium video streaming services in the world. It is the dedicated home for streaming movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Our Disney+ North Asia team is responsible for the launch and day to day operation of the service across Japan, China, Korea, Hong Kong, and Taiwan specifically focused on customer acquisition and retention, marketing, partnerships, content programming, research, and analytics.

The Performance & Lifecycle Marketing team in Japan is tasked with driving Disney+ subscriber growth, engagement, and retention for the market, in close partnership with the Disney Streaming Services global teams. They are positioned at the heart of decision making for The Walt Disney Company, driving the best audience/subscriber experience and commercial outcome for the Direct-to-Consumer business. The team also works in close alignment with other local teams and lines of business including Studios, Franchise, Live Entertainment, Parks and Consumer Products to align Disney+ acquisition and lifecycle marketing plans with cross company priorities.

Job Summary:

Role: Assistant Manager, Lifecycle Marketing, Disney+

As Lifecycle Marketing Assistant Manager for Disney+ Japan, you will be responsible for lifecycle automation and experimentation to drive engagement and increase retention for Disney Streaming Services in the region.
In this role, the Lifecycle Marketing Assistant Manager will develop a roadmap of strategies together with the international product marketing teams. With the consultations and approval with local teams (Legal, Disney+ marketing and Disney+ Streaming Services teams) to deliver campaigns to promote content on Disney+ with the focus on retention.
Reporting into the Manager of Lifecycle Marketing and working closely with various stakeholders, the Assistant Manager will plan, coordinate, execute and optimize multiple concurrent campaigns with owned (email, push, in-app) channels.

Responsibilities:

Execution of Lifecycle Marketing activity - Ownership of Lifecycle Content Calendar finding key drivers to increase Disney+ user viewership and customer engagement, utilizing all marketing channels. Working closely with internal and external stakeholders including brand marketing, programming, creative, legal, partnerships, international lifecycle marketing, and global operation teams to execute collaboratively.
Data-driven decision making - Comfortable working with data to identify solutions to problems and monitor performance of automated programs, and BAU campaigns.
Identify data-driven opportunities for experimentation and audience segmentation testing - Use data to identify opportunities and hypothesis for testing and experimentation that can improve engagement, churn reduction, and drive monetization through incremental reconnects and upgrades. Work closely with the analytics and operations teams on experiment structure and analysis plan. Translate learnings into the next steps.
Campaign delivery – Ensure seamless delivery of campaigns. This will involve providing input to marketing briefs, suggesting target audiences, collaborating with brand marketing on segmented and targeted content promotion, syncing with the programming team on title availabilities, developing assets with the creative team, obtaining approvals from the legal team, and working closely with the operations team to execute and measure the performance of campaigns.
Reporting and Analytics – Collaborate with the analytics team to build out weekly and monthly reports to help the marketing team across APAC understand the impacts of our experimentations and campaigns. Proactively and effectively translate data into clear insights and actionable recommendations to optimize existing processes and drive key business metrics.

Competencies & Core Attributes:

Analytical mind-set, strategic thinker
Effective relationship builder, and a collaborative, constructive team player
Positive attitude and flexible of thought, champions change and drives results
Curious, resourceful and a creative problem-solver
Discreet and able to follow strict commercial confidentiality disciplines
Able to work well with ambiguity, and comfortable working in a fast-paced environment
Attention to details
Effective communicator

Basic Qualifications:

3+ years’ experience in related marketing roles
Experience with CRM and marketing technology (at least one CRM tool e.g. Salesforce, Adobe, Braze)
Strong background in Data-driven Marketing with demonstrated record of extracting meaningful data and using insights to support decisions to improve customer experience and drive business outcomes.
Native level fluency in Japanese and business level English

Preferred Qualifications:

Degree-qualified in Business, Marketing, Economics, or related discipline (preferred)
Track record of successfully solving data-driven problems based on hypothesis testing and learnings
Loves content!

申請

關於The Walt Disney Company (APAC):

70 多年來，The Walt Disney Company 一直為亞太地區的消費者提供娛樂，並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 TWDC (Japan) Ltd.，其所屬的業務部門是 The Walt Disney Company (APAC)。

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