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CE Mgr-Programmatic Activation Social

Job ID 10117292 Location Celebration, Florida, United States Business Disney Experiences Date posted Mar. 31, 2025
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Job Summary:

Disney Parks, Experiences, and Products' in-house Trading Desk is looking for a Social Media Manager. Reporting to the Manager, Paid Social Strategy and Activation, this role will help execute our Parks & Resorts paid social media. We directly manage all paid activity in several ad manager platforms including Meta, Twitter, TikTok, Pinterest, Snapchat, and LinkedIn.

The individual filling this role will be responsible for social campaign management activities such as campaign implementation, QA, ongoing optimization, performance insights reporting, and organic posting. You will also provide input into the construction of client decks and status documentation.

The ideal candidate will have extensive prior experience with paid social buying, campaign management, and data analysis. They will also have some familiarity with online trafficking and tracking via ad servers and digital analytics tools.

Position Responsibilities:

  • Implement, manage, and optimize paid social advertising campaigns
  • Ensure proper campaign setup to track properly in Adobe SiteCatalyst and paid social buying platforms– YouTube, Meta, Snapchat, TikTok
  • Work closely with the organic social team to enact paid promotion of key organic social content
  • Analyze accounts and platform to identify key insights, trends, and testing opportunities
  • Manage the daily campaign optimization efforts of assigned accounts to ensure they are achieving the traffic, engagement and conversion goals set for each campaign
  • Manage daily budget tracking process to make sure pre-defined spending levels are on pace
  • Utilize team workflow system (SmartSheet) to manage and execute assignments as well as possess the ability to prioritize assignments based on urgency and importance
  • Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners
  • Manage bid rules and optimization efforts at the campaign, audience, and ad levels to drive account performance
  • Review regular reporting to add insights and provide commentary to explain variations
  • Manage the execution and reporting of ad, landing page, and vendor beta testing initiatives
  • Collaborate with management, team members and social outlets to define policies, processes and procedures to further drive efficiencies and performance for key stakeholders
  • Keep current on the social media advertising industry and propose new ideas to further enhance campaign tactics and capabilities

Basic Qualifications:

  • 2-4 years executing paid social media advertising campaigns
  • Must have a thorough working knowledge of Meta Ads Manager, Twitter Ads, and Google Ads interfaces. Familiarity with LinkedIn, Snapchat, or TikTok a plus
  • Familiarity with a major web analytics vendor such as Adobe Analytics (Omniture), Coremetrics or Google Analytics 360 to drive tactical decisions
  • Ability to work well with cross-functional teams and prioritize time
  • Comfortable working with team members at all levels, including senior management
  • High proficiency with Microsoft Excel

Education

Four-year college degree or equivalent experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location Celebration, FL

The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.

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