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Manager, Brand Integration & Governance

Job ID 10115057 Location Burbank, California, United States Business The Walt Disney Company (Corporate) Date posted Mar. 07, 2025
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Job Summary:

Manager, Brand Integration & Governance

The role of the Corporate Brand organization is to combine a deep understanding of our global consumer with strategies, initiatives and campaigns to both protect and grow our brands and key franchises. 

The Manager, Brand Integration & Governance will help ensure the successful execution of our enterprise-wide YouTube initiative and manage the ongoing governance required for our branded YouTube channels.  The Manager will be responsible for managing policies for our YouTube channels and working with stakeholders from across the company to ensure compliance and successful growth across key metrics.

Responsibilities:

  • Governance

    • Oversee governance and tracking of The Walt Disney Company’s YouTube CMS ecosystems and underlying channels

    • Areas of focus include, but are not limited to user permissions, advertising policy, etc.

      • Execute permission requests for all CMS across TWDC by enforcing security and access controls

      • Quarterly review of AdSense policies across the larger Disney ecosystem, routing potential changes to key stakeholders

    • Ensure channels are adequately categorized as MFK vs GA and are properly integrated into their respective environments.

  • Policy Oversight

    • Help define policies for use across the enterprise including, but not limited to, channel management, monetization, compliance, etc.

    • Track adherence to policies and suggest changes and improvements over time

  • Strategy execution

    • Help facilitate the successful processing of new channel creation or deprecation

    • Coordinate the transfer of videos across channels with necessary stakeholders

    • Coordinate the migration of channels between Disney Owned & Operated Content Managers.

    • Liaison between content stakeholders and Disney Anti-Piracy.

  • Reporting

    • Strong understanding of YouTube Analytics and ability to report on channel performance and revenue as needed

    • Ensure regular distribution of finance reporting to key stakeholders

  • Collaboration & communication:

    • Serve as the key contact to work with YouTube stakeholders across the enterprise on any governance related topic

    • Maintain regular relationships with external partners to ensure awareness and understanding of platform updates and changes over time

The ideal candidate will have extensive experience and knowledge of YouTube channel management, key performance metrics, business development, strategic thinking, relationship management and performance analytics.

Basic Qualifications:

  • 5+ years of digital content background with dedicated focus on YouTube

  • 5+ years of entertainment experience

  • YouTube Certified (Content Ownership and Asset Management)

  • Capable and comfortable with quantitative analysis

  • Can work effectively in a fast-paced, dynamic environment with a proactive and positive attitude and a desire to get things done

Education:

  • Bachelor’s Degree or equivalent experience


The hiring range for this position in Burbank, CA is $ 137,100 to $167,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Company (Corporate):

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Worldwide Services, Inc., which is part of a business we call The Walt Disney Company (Corporate).

Disney Worldwide Services, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.

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