Senior Vice President of Brand & Franchise Management - National Geographic

Job ID 10114211 Location Washington, DC, United States Business National Geographic Date posted Feb. 21, 2025

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Job Summary:

Overview:

As the Senior Vice President of Brand & Franchise Management at National Geographic, you will be a key leader in defining and executing the brand strategy for one of the world's most iconic and trusted brands. This role demands a strategic thinker who deeply understands brand stewardship, carries a passion for storytelling, and drives executional excellence. You will play a pivotal role in shaping and executing brand strategies that resonate with diverse global audiences and help drive multiple lines of Nat Geo businesses, while aligning with the values and goals of National Geographic. This role will directly report into the President of National Geographic Content.

Responsibilities:

Global Brand Strategy and Cross-Portfolio Integration

Develop and articulate a visionary, unified brand strategy that aligns with National Geographic's mission, values, and global positioning.
Collaborate across Disney functions and business segments (e.g. Consumer Products, Travel, Parks, Marketing, Ad Sales, etc) to integrate brand strategies and support overall business plans.
Collaborate with the National Geographic Society to identify ways to deepen partnership and drive new ways of working together to support business goals.
Ensure National Geographic content priorities are amplified across all Nat Geo branded consumer touchpoints through leading Nat Geo Content’s integrated project planning team.

Brand Stewardship and Management (as stipulated in JV agreement)

Serve as primary joint-venture brand contact by name for the National Geographic Society.
Lead and complete all brand requirements as part of joint venture agreement including brand management, quarterly or semi-annual business update deliverables, and running point on bi-annual meetings.
In partnership with the Disney Corporate Brand Team, define and refine the brand positioning of National Geographic within the Disney ecosystem, emphasizing its commitment to exploration, science, and storytelling.
Provide strategic direction to cross-functional teams to ensure consistent brand representation across all touchpoints within The Walt Disney Company.
Act as the senior most point of contact for all TWDC divisions seeking to use or employ the Nat Geo Brand for products and services, including brand & franchise management.
Approve all branded marketing and materials use by Nat Geo and TWDC.
Be responsible for managing and updating all overall brand designs and redesigns.

Brand Initiatives and Innovation

Lead cross-company (TWDC), cross-portfolio brand initiatives that serve as brand deposit moments for National Geographic in close partnership with the Disney Corporate Brand team such as the annual Nat Geo/TWDC Earth Month campaign.
Develop and deepen Nat Geo’s relationship with the Disney Corporate Brand team to drive efforts to increase brand awareness and engagement on a global scale across TWDC.
Collaborate with Corporate Brand Research to consistently measure the health and value of the Nat Geo brand and to identify opportunities to innovate and enhance audience connection and loyalty.
Manage the primary research work that supports National Geographic Media. Differentiated from, but working closely with the teams who conduct brand research or deliver performance data within Disney, this work focuses on the tactical research that will improve audience engagement and conversion across National Geographic’s content platforms – especially subscriber acquisition for the magazine and digital editorial offerings.

Team Leadership

Lead, inspire and drive excellence as you develop a high-performing brand management, franchise, and integrated planning team.
Foster a culture of creativity, innovation, and commitment to National Geographic's mission.

Qualifications:

Bachelor’s degree in Marketing, Brand Management, Business, or a related field; MBA preferred.
Proven ability to navigate in highly matrixed organizations through the successful development of collaborative relationships.
Demonstrated success in building and evolving global brands and teams.
Proven experience in senior executive-level brand management roles, ideally with a focus on media and entertainment.
Strong strategic thinking and analytical skills.
Exceptional leadership and team management abilities.
Deep understanding and appreciation for National Geographic's mission, values, and culture.
Excellent communication, presentation, and written skills.

If you are a visionary brand leader with a passion for storytelling, exploration, and conservation, and you have a proven track record of successfully driving brand initiatives on a global scale, we invite you to apply for this prestigious leadership position at National Geographic.

The hiring range for this position in Washington, D.C. is $281,500.00 to $377,600.00 per year and in Burbank, CA is $281,500.00 to $377,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About National Geographic:

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic Partners PAY SVC, which is part of a business we call National Geographic.

National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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