Social Media Manager – YouTube (National Geographic)

Job ID 10112314 Location Washington, DC, United States Business National Geographic Date posted Feb. 05, 2025

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Job Summary:

National Geographic is seeking an experienced manager to oversee strategic and creative social campaigns for Nat Geo titles and editorial content on YouTube. A successful candidate will be responsible for managing the scheduling, planning, agency relationships, and original content production for YouTube. Additionally, they’ll have an eye towards how to best utilize the platform, tell diverse stories, integrate consumer products and affiliates, optimize advertising, and enhance the content on other social platforms.

We are looking for a passionate video strategist who has experience in ideating, creating, and marketing social video/YouTube content as well as managing agencies, internal team relationships and busy timelines. Excelling in this role requires a knowledge of what is trending/current on social [with an eye toward YouTube], an aptitude for developing insights-driven global strategies, a deep and current knowledge of the platform's offerings, how to best utilize influencers, a keen eye for compelling and innovative content and creative, and excellent project management skills. They will also need to be comfortable creating and presenting decks across the team, department and to leadership.

Responsibilities

Channel Management & Optimization

Support management and growth on all YouTube accounts: NatGeo, NatGeoAnimals, NatGeoKids, NatGeo Español.
Manage digital agencies supporting YouTube and other marketing priorities.
Work closely with affiliates and media teams to monetize our content and offerings.
Maintain standard operating procedures, guidelines, and policy documentation for key stakeholders and partners.

Creative Strategy

Advise on, communicate and implement best social media practices and cultural landscape as it pertains to the YouTube platform.
Evolve tactics throughout each campaign/project as new data emerges.
Review, edit and provide feedback for Nat Geo YouTube Original shows.
Partner closely with the development and marketing team to create high impact and conversation-driving Nat Geo YouTube content and campaigns.
Execute sponsorship campaigns and paid media efforts running across brand channels, and contribute to proactive packaging and ideation to increase revenue.

Communication & Collaboration

Communicate YouTube strategy, platform updates, and best practices to peers, leadership, and other internal stakeholders.
Partner with YouTube to identify new opportunities and develop innovative activations.
Collaborate with the broader marketing title teams on talent social training, digital activations and paid media creative, influencer activations etc.
Foster and build excellent working relationships with key internal stakeholders in editorial, communications, marketing, and channel teams across Nat Geo and Disney.

Analysis and Reporting

Develop and own goals and performance metrics for YouTube.
Monitor regularly to understand effectiveness of strategy and creative, making recommendations based on analytics and reporting.
Support finance teams with revenue forecasting, route ad hoc requests and inquiries from centralized data and analytics teams.

Basic Qualifications

5+ years social media experience, with at least 3+ directly managing YouTube channels and content.
Creative, proactive, and independent thinking, with a strong solutions-oriented mindset.
Self-starter with a strong bias for action.
Ability to prioritize, multi-task and meet deadlines.
Effective communication skills in both verbal and written form.
Ability to build and manage interpersonal relationships.
Extreme attention to detail.
Proficiency with Microsoft Outlook, Word, Excel, Keynote, PowerPoint and Google Suite.
Proficiency with project management tools, such as Airtable, Asana, etc.
Experience leading creative content development and production.
Experience with social media content management and reporting systems.

The hiring range for this position in Washington D.C. is $91,900 to $126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About National Geographic:

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic Partners PAY SVC, which is part of a business we call National Geographic.

National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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