Social Insights Analyst

Job ID 10093147 Location Santa Monica, California, United States Business Disney Direct to Consumer Date posted Nov. 20, 2024

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Job Summary:

Hulu’s Consumer Insights and Analytics team seeks a Social Insights Analyst with experience in consumer insights and social analytics. As a Social Insights Analyst at Hulu, you will use the industry’s leading social media analytics tools to craft insightful stories using data from social media conversations and habits to help drive the business forward. Using social media data and your analytical skills, you will become an expert in understanding how consumers react to our brand and original content on social media. The right person for this role is someone passionate about Entertainment and the related cultural zeitgeist while comfortable analyzing large social data sets to tell a cohesive story. They must be able to juggle multiple complex projects simultaneously. This position will be on-site up to four days a week in Santa Monica, CA.

WHAT YOU WILL DO

Support the Social Insights team in planning and executing social listening and insights projects by monitoring social conversation and trends around our brand and industry. This could include tasks like reporting on Original shows and films, collecting historical data on our originals to create performance benchmarks, etc.
Partner and collaborate with the social insights team and key stakeholders across numerous business units to build out goals and measurement plans for marketing campaigns
Coordinate with partners (both internal and external) to gather and track all necessary information about our Originals social accounts in our suite of tools
Assist the team with strategic research projects using social data and primary research methodologies to help stakeholders and partners reach their goals
Social listening tool setup, including keywords, query parameters, and dashboards
Stay abreast of television, streaming, and social media news, trends, and standard processes

WHAT TO BRING

Bachelor's Degree or equivalent experience
2+ years of insights and/or social media analytics/insights experience, preferably within the media and entertainment industry
Result-oriented with the ability to work within strict time constraints while balancing multiple projects
Excellent verbal and written communication skills with the ability to interact at all levels of the organization
Highly organized and detail-oriented with the ability to work under pressure and handle multiple projects
Team player, collaborative, and inclusive
Passionate about insights, marketing, and entertainment
Strong PowerPoint/Excel and Google Slide/Sheet skills
Knowledge of market-leading social media tools (e.g., ListenFirst, Quid/NetBase, Helixa, Sprinklr)
Experience with social platforms including Facebook, Twitter, Instagram, Tumblr, YouTube, TikTok, Snapchat

PREFERRED QUALIFICATIONS

A mix of agency, vendor, and client-side insights and social marketing experience
Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service
Experience with primary research methodologies and analysis

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

The hiring range for this position in California is $68,300.00 to $93,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Direct to Consumer:

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu, LLC, which is part of a business we call Disney Direct to Consumer.

Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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Explore this Location Santa Monica, CA

Basking in sunshine 280 days of the year and located just 20 minutes west of Downtown Los Angeles, Santa Monica is a walkable oasis teeming with outdoor adventures, luxury wellness spas and opportunities to kick back under blue skies and awe-inspiring sunsets.