Social Insights Analyst

工作 ID 10093147 地點圣莫尼卡, 加利福尼亚州, 美國 有意工作的公司 Disney Direct to Consumer 日期已公佈 Nov. 20, 2024

申請

工作概要:

Hulu’s Consumer Insights and Analytics team seeks a Social Insights Analyst with experience in consumer insights and social analytics. As a Social Insights Analyst at Hulu, you will use the industry’s leading social media analytics tools to craft insightful stories using data from social media conversations and habits to help drive the business forward. Using social media data and your analytical skills, you will become an expert in understanding how consumers react to our brand and original content on social media. The right person for this role is someone passionate about Entertainment and the related cultural zeitgeist while comfortable analyzing large social data sets to tell a cohesive story. They must be able to juggle multiple complex projects simultaneously. This position will be on-site up to four days a week in Santa Monica, CA.

WHAT YOU WILL DO

Support the Social Insights team in planning and executing social listening and insights projects by monitoring social conversation and trends around our brand and industry. This could include tasks like reporting on Original shows and films, collecting historical data on our originals to create performance benchmarks, etc.
Partner and collaborate with the social insights team and key stakeholders across numerous business units to build out goals and measurement plans for marketing campaigns
Coordinate with partners (both internal and external) to gather and track all necessary information about our Originals social accounts in our suite of tools
Assist the team with strategic research projects using social data and primary research methodologies to help stakeholders and partners reach their goals
Social listening tool setup, including keywords, query parameters, and dashboards
Stay abreast of television, streaming, and social media news, trends, and standard processes

WHAT TO BRING

Bachelor's Degree or equivalent experience
2+ years of insights and/or social media analytics/insights experience, preferably within the media and entertainment industry
Result-oriented with the ability to work within strict time constraints while balancing multiple projects
Excellent verbal and written communication skills with the ability to interact at all levels of the organization
Highly organized and detail-oriented with the ability to work under pressure and handle multiple projects
Team player, collaborative, and inclusive
Passionate about insights, marketing, and entertainment
Strong PowerPoint/Excel and Google Slide/Sheet skills
Knowledge of market-leading social media tools (e.g., ListenFirst, Quid/NetBase, Helixa, Sprinklr)
Experience with social platforms including Facebook, Twitter, Instagram, Tumblr, YouTube, TikTok, Snapchat

PREFERRED QUALIFICATIONS

A mix of agency, vendor, and client-side insights and social marketing experience
Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service
Experience with primary research methodologies and analysis

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

The hiring range for this position in California is $68,300.00 to $93,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Direct to Consumer:

Disney 的直接消費者團隊負責監督 Disney Entertainment 中的 Hulu 和 Disney+ 串流業務，協助將 The Walt Disney Company 一流的故事講述給世界各地的粉絲和家庭。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Hulu, LLC，其所屬的業務部門是 Disney Direct to Consumer。

Hulu, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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