Associate Data Analyst

Job ID 10103476 Location Santa Monica, California, United States Business Disney Direct to Consumer Date posted Oct. 28, 2024

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Job Summary:

About The Role

The Bundle and Lifecycle Analytics, Data & Experimentation Team uses data, statistical modeling/techniques, experimentation frameworks, and other tools to help our stakeholders make informed, data-driven decisions to continue driving the US Disney Bundle and Lifecycle marketing growth. With our work, we aim to give an understanding of Bundle and Lifecycle marketing trends, subscribers, and user behavior end-to-end by providing support across analytics and experimentation. In this role, the senior analyst within the Advanced Analytics sub-team will work closely with Marketing, Product, Data Science, Data Solutions, and other teams to not only provide high-visibility, in-depth insights on Bundle and Lifecycle marketing growth, but will become a true thought partner to our stakeholders, helping to craft strategy. The ideal candidate has a passion for using advanced analytics, including modeling, to solve complex business problems.

Responsibilities

Work closely with stakeholders to define the most pressing business questions on Bundle and Lifecycle marketing trends and drivers and build analytical frameworks to answer these questions
Help to craft an ongoing experimentation program, including hypothesis formulation, experimental design, significance-setting, and post-experiment analysis
Perform holistic campaign lift analyses with causal-inference techniques and by developing novel approaches; identify and measure drivers of growth-tactic success; present findings to stakeholders and senior management
Define and analyze audience segments to continue driving Bundle and Lifecycle marketing growth
Partner with other Analytics teams to understand and harness all available Bundle and Lifecycle marketing data from disparate sources, uniting insights into a cohesive, actionable story

Basic Qualifications

Bachelor’s degree in Data Analytics, Mathematics, Statistics, or related degree
Hands-on analytical work experience with SQL/Python/R (or another statistical analysis tool)
Experience with statistical modeling, machine learning, and other quantitative approaches, including but not limited to in-depth knowledge of linear and logistic regression, significance testing, data preparation for modeling, and segmentation techniques. Causal inference and propensity score matching experience is a plus
Experience manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources and tools
Experience with creating, executing, and analyzing complex AB/MVT test constructs to test stakeholder hypotheses
Experience with data visualization tools such as Tableau, Looker, etc.
Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
Strong presentation skills, including the abilities to tell a story with data and to synthesize findings into actionable recommendations
Ability to think strategically, analyze and interpret market and consumer information

Preferred Qualifications

Experience in the streaming media industry or other subscription-based service
Experience working with Marketing teams or in the Marketing landscape

Additional Information

#DISNEYTECH

The hiring range for this position in Santa Monica, CA is $78,800 to $105,700 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Direct to Consumer:

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Direct to Consumer.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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