Manager, Sales Enablement

Job ID 10103512 Location New York, New York, United States / Santa Monica, California, United States Business Disney Entertainment Date posted Nov. 14, 2024

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Job Summary:

Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

The Sales Enablement teams’ mission is to provide unified client service experience with ease and automation to more effectively drive revenue. We are a group of creative problem-solvers and collaborators, who aren’t afraid of the unknown. We love to learn, and we ask smart questions to devise viable, revenue-driving solutions in this fast-paced, dynamic environment.

Job Summary:

The Manager of Programmatic enablement will specifically be responsible for driving growth and transformation in sales automation and reports to the Sr. Manager, Automation, Sales Enablement. They will own the end-to-end intake and enablement for all programmatic and automation solutions which is a key area of growth for the overall sales business. Our enablement team finds solutions for business automation needs through gathering business intel and requirements that meet pillars of ad sales strategy and marketplace demand. The right person for this role will have excellent leadership skills and experience, the ability to translate business needs into technical requirements, a high technical aptitude, and strong analytical skills with the ability to work cross functionally and complex situations into simple terms.

Responsibilities and Duties of the Role:

Requirement gathering

Capture business needs and requests from internal sales stakeholders that reflect qualitative and quantitative feedback along with marketplace insights and trends.
Subject matter expert of programmatic and automation technical systems and internal tools to inform business requirements for enhancement, improvement, or new capabilities.
Primary business liaison with 3rd party vendors who enable automation services. Responsible for collaborating with ad platform technology teams to prioritize sales needs and roadmaps for those partnerships
Keeping up to date with emerging new industry partners, identifying those with benefit, scaling the opportunity, and helping advise on implementation

Intake and Implementation

Translate all business needs gathered into product requirements to intake and collaborate with the ad technology and product teams on delivery and development.
Help manage complex multi departmental executions in conjunction with the ad platform team and communicating back to internal sales leadership on project timelines and status.

Post launch communication

Post technical delivery support through communicating, organizing, and clearly documenting final product capabilities, use cases, etc. for product marketing.
Support Product Marketing in developing positioning and materials for marketplace or sales
Develop materials for training and development for internal users

Overall automation and programmatic support

Primary internal programmatic expert for the sales team who can provide insights and knowledge to inform internal stakeholders of all levels as needed.
Provide additional enablement end to end support and management of other automation initiatives beyond programmatic.

Required Qualifications:

5+ years prior experience in any of the following fields: sales enablement, programmatic operations, digital product management, ad technology, platform management, media consulting, or similar
Advanced technical understanding of programmatic ad technology
Marketplace knowledge of programmatic vendors, capabilities, and trends
Proven ability to do quantitative and qualitative analysis and synthesizing results into strategy and presentation
Highly skilled in excel and can pivot, analyze, and summarize data pulled
PPT and/or Keynote skills with the ability to craft concise and professional executive facing business presentations
Experience building and tracking workstreams using Atlassian’s online confluence and JIRA tools.
Leading or helping to create go to market and learning and development training materials for technical products preferably within the programmatic field.
Ability to work in a highly matrixed environment where you can effectively communicate and collaborate with peers and senior leaderships as well as cross departmentally.
Fluent in both “business” and “technology” styles of communication with the effective ability to translate and communicate between the two.
Extremely detailed oriented with the ability to independently manage, track, and prioritize many complicated projects and workstreams simultaneously.
Proficient working remotely through organizing and running Zoom calls, presenting virtually, collaborating via online tools such as G-suite, etc.
Solutions oriented who doesn’t get roadblocked by business challenges and instead persists and collaborates on finding solutions.
Proactive, inquisitive, and passionate about asking questions, learning more, and questioning the status quo.
Someone who is self-motivated, takes initiative, and thrives working independently in a highly complex fast paced organization.

Preferred Qualifications:

Programmatic operations with hands on keys trafficking and reporting experience at SSP, DSP, agency, or publisher.
Knowledge and or working experience of Google’s programmatic end to end pipes (GAM, AdX, DV360)
Experience working in Digital Ad Servers and Ad Sales Management Systems
Experience working with multiple digital sales industry standard measurement providers (Nielsen, MOAT, etc)
Proficient in media math
Working experience or technical knowledge of data platforms
Knowledge of IAB standards and guidelines
Product management experience leading complex technical projects within the digital advertising industry.

Preferred Education:

Bachelor’s Degree

#DisneyAdvertising

The hiring range for this position based in New York is $130,800 to $159,800 per year and in Santa Monica, CA, the hiring range for this position is $124,900 - $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment:

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Advertising Sales, LLC, which is part of a business we call Disney Entertainment.

Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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