Digital Coordinator
Job Summary:
The Programming Coordinator, Direct to Consumer will support the team in the content strategy ESPN’s Direct to Consumer strategy across all platforms, including content prioritization, content communication, and partner management. The Coordinator will support all content related planning, operational and technical related processes, be responsible for daily QA of the offering, and coordinate across business units as needed. The Coordinator contributes to the content strategy workflows to maximize subscriber growth, viewership, value, and revenue. Additionally, the Coordinator will support the team in identifying and developing growth strategies, including offers, incentives, partnerships, and more, to acquire new users, increase engagement, and retain subscribers.
The right person for this role is a self-starter, eager to learn, well-versed in the streaming media ecosystem and experienced in navigating cross-functional relationships within and outside of an organization. This person has exceptional communication and organizational skills and is able to work across stakeholders to build consensus around strategies and opportunities. This person will also have knowledge and interest direct-to-consumer technology, sports rights, and programming. This person thinks big, learns quickly, and approaches everything with enthusiasm. Finally, this person has an interest in adapting to our ever-changing industry, and similarly, the candidate should expect that this role and it’s day-to-day responsibilities may also change to adapt to the needs of the team, specific initiatives, launches, and more. If you are someone who is passionate about crafting and executing ideas that will continue the transformation of our media landscape, then this is a phenomenal role for you.
This role can be based in NYC or Bristol, CT.
Responsibilities:
- Assist in content planning, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the services.
- Ensure timely and effective communication of programming information to the Direct-to-Consumer team, and across multiple departments, including database management.
- Assist in developing and executing comprehensive growth, offers and incentives, and partnership strategies to acquire new users, increase engagement, and retain subscribers.
- Manage long-term and ad-hoc projects to support the broader strategy of the Direct-to-Consumer team and ESPN overall.
- Collaborate cross functionally to ensure projects and campaigns meet deadlines.
- Expand and strengthen relationships with key partners to drive mutual growth and success.
- Lead cross-functional workstreams to align on go-to-market plans and facilitate internal collaboration.
- Build well-organized presentations, including for presentation to senior leadership, explaining complex situations clearly and simply.
- QA the Direct-to-Consumer offering on all platforms, and supply feedback.
- Works as a member of the Programming Department at large to contribute to the overall strategy for the company across platforms.
- Champion new and innovative approaches, fostering a culture of continuous learning.
- Proactively contribute innovative ideas to continue to grow our businesses.
Basic Qualifications:
- Proficient computer skills, emphasis on Microsoft Office and Google suite.
- Practiced user of new media platforms.
- General knowledge of the sports media and streaming industries.
- Basic knowledge and passion for emerging competitive digital video products and platforms.
- Excellent verbal and written communication skills with the capability to interact across levels and support decision-making.
- Highly organized and efficient person. Exceptional attention to detail and the ability to produce accurate, high-quality work.
- Motivated to work in a complex and high energy environment.
- High level of curiosity and self-motivation in digging deeper into data/trends and driving impactful insights.
- Proactive by nature and comfortability with problem-solving and navigating through ambiguity.
- Highly collaborative with a team-first attitude.
- Effectively manage multiple demands for self and others.
- Quickly adapt to new technologies and thrive in fast-paced, high-pressure environments.
Preferred Qualifications:
- Minimum of 1 year of experience in the sports media industry, direct-to-consumer, television programming and/or sports league/team/college conference environment
- Strong overall sports knowledge
- Exceptional quantitative and analytical abilities
- High level of partner management and interpersonal skills
- Strong working knowledge of ESPN’s digital platforms, as well as knowledge of content scheduler and/or Media Central
- Experience with Airtable
- General familiarity with reading and comprehending legal contracts
- General familiarity with media and footage rights
- Strong presentation skills
Required Education:
- Bachelor’s degree
#ESPNMedia
The hiring range for this position in New York, NY is $53,200 to $74,800 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About ESPN:
Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans – however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with ESPN Productions, Inc, which is part of a business we call ESPN.
ESPN Productions, Inc is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
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The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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