Disney+ Marketing Strategy Manager (Fixed Term Contract - 12 months)

Job ID 10107705 Location London, United Kingdom Business The Walt Disney Company (EMEA) Date posted Dec. 13, 2024

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Job Summary:

About the Role & Team

The Disney+ Marketing Strategy Manager will lead the development of the UK marketing strategy, working closely with the Senior Marketing Manager and Marketing Director to craft the future direction of Disney+ marketing in this key market. By leveraging insights from the Insights & Analytics team, this role will ensure consumer-driven strategies guide decisions and identify growth opportunities.

A core focus will be on forward planning, trend analysis, and connecting strategic thinking across teams, including Brand and Content Marketing, as well as Acquisition and Retention, to deliver a cohesive 360-degree marketing approach. The role will also partner with the UK media agency to improve growth opportunities and drive key objectives: building brand awareness, consideration, and excitement for high-priority content, ultimately supporting subscriber acquisition, retention, and loyalty.

The Marketing Strategy Manager will play a central role in strategic projects, aligning recommendations with brand and business goals, and participating in quarterly and annual planning processes. Strong communication and presentation skills are essential, as this role involves engaging with senior stakeholders and creating impactful presentations. Reporting to the UK Marketing Director, the role will also act as a key advisor to the Content Marketing Director, Brand Marketing Director, and broader marketing teams.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home.

What You Will Do

Lead the continual development of the marketing strategy for Disney+ in the UK, collecting and managing inputs from across the business.
Identify trends and headroom opportunities, and work with relevant internal teams to turn these into actionable plans for the UK marketing team to execute.
Using insights and data, work with the senior marketing manager to plan out the calendar of marketing campaigns with recommendations on content selection which drives the UK business.
Drive UK&I Disney+ quarterly and annual planning by providing insight-driven recommendations, monitoring performance, and constructively challenging as needed within the broader Disney+ marketing strategy.
Bring together UK&I market performance tracking and take an end-to-end view from brand health metrics to customer net growth and financial performance, ensuring key opportunities or performance issues are spotted early
Be an expert on the attitudes and behaviours of key UK audiences and where and how to connect with them.
Input into the annual EMEA Media and communications playbook by sharing relevant strategic pillars, and consumer insights and collaborating with campaign managers, research and analytics teams
Bring together the UK&I cross-functional lead into a collaborative community, ensuring thinking and plans are holistic and joined up and creating a forum for strategic ideation and innovation
Provide support to local functional teams on key ad hoc initiatives to address opportunities and risks.
Understand the direct competitive environment (TV, SVOD, Theatrical, Subscription Services), and apply analysis and insights to gain a competitive advantage.

Required Qualifications & Skills

Marketing strategy experience at a manager level or equivalent
Experience marketing content within the Entertainment industry (preferably SVOD)
Experience developing C-suite presentations and strategic recommendations
UK experience including understanding cultural nuances
Experience motivating and inspiring internal teams and agencies while collaborating across functions and delivering through senior, junior, and peer stakeholders.
Ability to process data and build a strategic recommendation using results
Outstanding presentation and interpersonal skills
An inquisitive attitude to be consumer-centric

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

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About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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