YouTube Content Supervisor

Job ID 10108902 Location London, United Kingdom Business The Walt Disney Company (EMEA) Date posted Jan. 13, 2025

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Job Summary:

Job Summary
The Supervisor, YouTube Content UK & EMEA is responsible for overseeing all aspects of content management and delivery across Disney’s UK & EMEA YouTube channels.

This role oversees the briefing, creation and sourcing of YouTube content to fulfil the requirements of the DisneyUK & DisneyChannelUK YouTube accounts and is responsible for distributing content to audience-relevant accounts globally.

The core function of this role is to create, maximise and deliver exceptional content for TWDC’s EMEA YouTube channels. This requires setting and evolving the YouTube content strategy for the UK and EMEA and creating a content management system and process that enables the smooth briefing, creation, sourcing, and delivery of content to populate YouTube channels across the region.

The YouTube Content Supervisor will work closely with the YouTube Channel Management Supervisor to provide the content required to successfully maintain and grow YouTube accounts and audiences based on the requirements of the channel and preferences of the algorithm. This will require collaboration over content calendar planning to support UK stakeholders, as well as an in-depth understanding of the content needs and preferences across key EMEA markets. The YouTube Content Supervisor will be the point-person for stakeholders across the business on content formats, creation and optimisation and will be able to adeptly translate business objectives into content that engages target audiences on YouTube. The YouTube Content Supervisor will have a clear data-driven knowledge of what makes needle-moving creative and will work closely with the Senior YouTube Analyst to set benchmarks, examine performance and will use these insights to evolve the content strategy and maximise results.

An expert in identifying and creating stand-out YouTube content, the YouTube Supervisor will proactively source and curate content from across the business as well as briefing the in-house YouTube producer on concepts and formats that will increase engagement and build brand affinity amongst target audiences and markets.

The YouTube Content Supervisor will also work closely with the Channel Management Supervisor to set out annual, monthly and weekly content calendars; identifying content opportunities and communicating content delivery timings, priorities and messaging as well as working with the Cross Company Social Media team more broadly to identify and share content from other platforms where appropriate. Strong organisational skills are key to this role as the Content Supervisor will be expected to set up, establish and advocate for processes that seamlessly facilitate content flow between markets; communicating EMEA needs and managing localisation requirements.

The Cross Company Social Media YouTube team works particularly closely with the Disney Consumer Products (DCP) and Brand Franchise Management teams (BFM) to ensure that preschool IP, specifically Disney Junior and other franchise priorities are supported on YouTube. This requires the Supervisor to develop an understanding of the individual requirements and restrictions across markets in order to maximise content exposure as well as exceptional interpersonal skills to negotiate and secure buy-in from both local and global teams.

Communication is an essential part of this role. The Supervisor is required to work with stakeholders at all levels across multiple lines of business to understand their specific content requirements and deliver creative solutions on time and within budget. This requires strong organisational skills and the ability to manage complicated systems and multiple feedback layers.

The Cross Company Social Media team has a test and learn approach and this role is expected to adopt this way of working, maintaining an up to date knowledge of new and evolving formats and trends whilst working with YouTube to trial alpha and beta tests, actively seeking new approaches to creative that evolve the content strategy of the channels and working with the Senior YouTube Analyst to ensure every piece of content is measured for impact.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).

The Opportunity & Responsibilities:

YouTube Account Management & Oversight – UK & EMEA

Set and deliver the content strategy for all UK and EMEA YouTube channels
Set the content strategy for the EMEA Disney Junior YouTube channels – maximising the content opportunities in each market to support DCP and franchise priorities – taking into account the specific restrictions in each market.
Direct responsibility for content briefing, creation and roll out across all UK YouTube channels (DisneyUK, DisneyChannelUK) and @DisneyJuniorXX in EMEA markets
Provide support and guidance on content best practice for UK & EMEA XLOB and social teams who create content for YouTube.
Ensure UK audience-lead YouTube accounts are serviced with content that engages and builds a local audience.
Curate content that delivers key business messaging to meet core objectives with target audiences across LOBs
Set up, establish and manage processes to facilitate seamless content delivery from US and UK teams to EMEA markets
Build relationships with global and EMEA stakeholders at all levels to communicate EMEA requirements - sharing information in both directions
Work with Disney Consumer Products & Brand Franchise Management to advise on content creation for key campaigns and initiatives and provide audience-relevant support for theatrical and Disney+ releases
Maintain a close partnership with YouTube, staying up to date on content best practices and trends.
Use insights, YouTube relationships and deep platform knowledge to create and share regular updates with stakeholders and YouTube leads, particularly focused on keeping teams up to date on the latest platform developments, formats, testing opportunities, trends and innovations with the aim of improving content performance.
Feed into, communicate and implement YouTube governance guidelines and best practice as outlined by the management.
Work with the YouTube Analyst to review content performance and inform content recommendations
Work with all UK & EMEA stakeholders to understand content requirements and deliver creative solutions to budget
Source and share content from global teams for upload on Disney Junior, Marvel HQ and Star Wars Kids in all EMEA markets.
Use knowledge and insights to advise teams on what makes good creative and how to create impactful video content that delivers results
Test and learn creative formats to evolve the content strategy of the channel, working with the YouTube analyst to ensure every piece of content is measured for impact and against KPIs

Cross-Company Support

Work with markets and lines of business to gather insights and share knowledge to ensure that teams are learning from each other and any performance issues are identified and addressed with teams.
Encourage collaboration by inspiring teams with shared examples of success and best-in-class content from across the business.
Point-person for advice on YouTube content and creative across UK LOBs & EMEA markets. Offering guidance, best practice advice, support and advocating for their needs across all accounts
Support TWDC lines of business to provide consultation and support for pan-regional YouTube activity, ensuring content is relevant and localisable across EMEA handles, whilst meeting wider business objectives/goals
Work with DCP, Franchise and Media Network teams to source and share content supporting key Disney Junior IP – working with the team and the DCP Manager to plan an annual content strategy that delivers against DCP requirements with clear targets.
Encourage innovation by inspiring teams with shared examples of success and best-in-class content from across the business.
Be an internal ambassador for the Cross Company YouTube team, communicating areas in which we can offer support and assistance when appropriate.

The Experience We Require From You:

Experience working with YouTube or creating social media content (client and/or agency)
Knowledge and experience of social media marketing with an aptitude to constantly identify, evolve and develop additional skills.
Solid experience of creating cut-through content
Data and process-driven
Ability to adapt quickly, and manage stakeholder needs across a complex matrix organisation
Exceptional organisational, communication and interpersonal skills
Resourceful and pro-active – can resolve conflict & look for solutions and information in creative ways
Inspirational, team player who can continue to motivate and influence others whilst under pressure
Adaptable and flexible (with working hours, travel, getting things done) – a problem solver
Interested in trends, new initiatives, and staying one step ahead of the competition

Additional Information

This is a UK-based role, but will require coordination and communication with colleagues across EMEA and US offices, requiring flexibility to accommodate out-of-hours meetings in these time zones.

The Perks:

25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Disney+ subscription
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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