Digital Marketing & Social Media Manager

Job ID 10107665 Location Kissimmee, Florida, United States / Celebration, Florida, United States Business Walt Disney World Resort Date posted Dec. 18, 2024

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Job Summary:

About the Role & Team

“We create happiness!” That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?

As a Cast Member, you are the steward and connection to our legacy, and the backbone of our thriving organization. Join our team and watch your dreams come true! The Marketing Strategy team drives consumer demand (revenue, attendance, occupancy) for the Walt Disney World Resort. The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to create marketing initiatives that drive consumer behavior. The team also oversees the management of plans to ensure each initiative or program is maximized across a range of tactics.

What You Will Do

As a Digital Marketing and Social Media Manager for Disney Sports & Water Parks, you will discover, develop and distribute content across all social platforms. An ideal candidate has knowledge of our businesses and insight into how to connect with various communities to drive engagement and demand to achieve business goals. You will lead the thinking on our approach to engaging our established communities, bring mastery of creating optimized assets, and be responsible for composing comprehensive plans and reporting, while collaborating across multiple partners.

Do you have extensive knowledge and proven performance in the digital and social media space? Then this exciting role could be your dream job!

The Digital Marketing & Social Media Manager will report to the Senior Manager - Marketing Strategy.

Responsibilities

Social Media Strategy & Optimization

Integrate with Sports & Water Parks Marketing Strategy teams to provide social perspective and ideation for annual planning processes (ICPs, etc.)
Drive awareness, engagement, and reach across Sports (runDisney) & Water Parks social media accounts with a combined audience of ~2M
Own content calendar, creating compelling organic content and capturing as needed
Work with internal and external agency partners and vendors as needed on content development and capture
Develop and manage strategy across social platforms such as Instagram, Facebook, Pinterest, YouTube, and Threads
Develop best practice guidance for content capture enabling 3rd party and partners
Support runDisney race weekend Event Management team to provide assets supporting race expo, start/finish, and participant alerts as needed
Manage budget through AOP planning inputs and monthly forecast updates

Social Analytics and Reporting

Develop and own team goals and performance metrics
Monitor performance regularly to understand effectiveness of strategy and content
Collaborate with consumer insight partners for social listening to integrate into after action reviews and identify audience unmet needs as potential areas for growth

Communication & Collaboration

Subject Matter Expert for Sports & Water Parks businesses - consistently and proactively articulate social media best practices, trends, and insights to teams across the org
Proactively identify opportunities to leverage digital and social media to achieve business goals
Advise marketing teams and stakeholders in vetting, managing, and executing influencer marketing initiatives on social platforms to drive acquisition or related business goals
Partner with Customer Engagement on paid social support – provide optimal organic social posts for “boosting”
Partner with Business Development on fulfilling sponsor and charity commitments
Collaborate with Public Relations/Public Affairs/Synergy for any partner activations with digital marketing angles for the Disney Sports and Water Parks Brands and identify amplification opportunities (ex. Disney Parks Blog)
Foster and build excellent working relationships with key internal stakeholders in Business Development, Operations and across Centers of Excellence

Basic Qualifications

5+ years of social media experience in media, entertainment, or tourism
Impactful communication skills in written form, including creative writing skills
Experience using analytics tools to identify trends, communicate insights, and provide recommendations
Proficiency with Microsoft Outlook, Word, Excel, Google Suite, Adobe Photoshop, and project management tools as well as experience with social media content management systems
Creative, proactive and independent thinking with extreme attention to detail and the ability to prioritize, multi-task and meet deadlines
Knowledge of the Walt Disney Company and Walt Disney World, including in-depth knowledge of Disney IP

Preferred Qualifications

Previous brand voice and account management leadership
Portfolio of work showcasing high impact social media work
Proven results building a social following across a variety of channels
Experience leading external agencies/vendors without oversight
Video production knowledge
Passionate and knowledgeable about active lifestyles including running industry

Education

Bachelor's Degree in Marketing, Business, Communications, or equivalent

Additional information

This is a Full-time role

This position is located in Kissimmee, FL

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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#DXMarketing

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About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Walt Disney World Resort.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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