Digital Marketing & Social Media Manager

工作 ID 10107665 地點基西米, 佛罗里达州, 美國 / Celebration, 佛罗里达州, 美國 有意工作的公司 Walt Disney World Resort 日期已公佈 Dec. 18, 2024

申請

工作概要:

About the Role & Team

“We create happiness!” That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?

As a Cast Member, you are the steward and connection to our legacy, and the backbone of our thriving organization. Join our team and watch your dreams come true! The Marketing Strategy team drives consumer demand (revenue, attendance, occupancy) for the Walt Disney World Resort. The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to create marketing initiatives that drive consumer behavior. The team also oversees the management of plans to ensure each initiative or program is maximized across a range of tactics.

What You Will Do

As a Digital Marketing and Social Media Manager for Disney Sports & Water Parks, you will discover, develop and distribute content across all social platforms. An ideal candidate has knowledge of our businesses and insight into how to connect with various communities to drive engagement and demand to achieve business goals. You will lead the thinking on our approach to engaging our established communities, bring mastery of creating optimized assets, and be responsible for composing comprehensive plans and reporting, while collaborating across multiple partners.

Do you have extensive knowledge and proven performance in the digital and social media space? Then this exciting role could be your dream job!

The Digital Marketing & Social Media Manager will report to the Senior Manager - Marketing Strategy.

Responsibilities

Social Media Strategy & Optimization

Integrate with Sports & Water Parks Marketing Strategy teams to provide social perspective and ideation for annual planning processes (ICPs, etc.)
Drive awareness, engagement, and reach across Sports (runDisney) & Water Parks social media accounts with a combined audience of ~2M
Own content calendar, creating compelling organic content and capturing as needed
Work with internal and external agency partners and vendors as needed on content development and capture
Develop and manage strategy across social platforms such as Instagram, Facebook, Pinterest, YouTube, and Threads
Develop best practice guidance for content capture enabling 3rd party and partners
Support runDisney race weekend Event Management team to provide assets supporting race expo, start/finish, and participant alerts as needed
Manage budget through AOP planning inputs and monthly forecast updates

Social Analytics and Reporting

Develop and own team goals and performance metrics
Monitor performance regularly to understand effectiveness of strategy and content
Collaborate with consumer insight partners for social listening to integrate into after action reviews and identify audience unmet needs as potential areas for growth

Communication & Collaboration

Subject Matter Expert for Sports & Water Parks businesses - consistently and proactively articulate social media best practices, trends, and insights to teams across the org
Proactively identify opportunities to leverage digital and social media to achieve business goals
Advise marketing teams and stakeholders in vetting, managing, and executing influencer marketing initiatives on social platforms to drive acquisition or related business goals
Partner with Customer Engagement on paid social support – provide optimal organic social posts for “boosting”
Partner with Business Development on fulfilling sponsor and charity commitments
Collaborate with Public Relations/Public Affairs/Synergy for any partner activations with digital marketing angles for the Disney Sports and Water Parks Brands and identify amplification opportunities (ex. Disney Parks Blog)
Foster and build excellent working relationships with key internal stakeholders in Business Development, Operations and across Centers of Excellence

Basic Qualifications

5+ years of social media experience in media, entertainment, or tourism
Impactful communication skills in written form, including creative writing skills
Experience using analytics tools to identify trends, communicate insights, and provide recommendations
Proficiency with Microsoft Outlook, Word, Excel, Google Suite, Adobe Photoshop, and project management tools as well as experience with social media content management systems
Creative, proactive and independent thinking with extreme attention to detail and the ability to prioritize, multi-task and meet deadlines
Knowledge of the Walt Disney Company and Walt Disney World, including in-depth knowledge of Disney IP

Preferred Qualifications

Previous brand voice and account management leadership
Portfolio of work showcasing high impact social media work
Proven results building a social following across a variety of channels
Experience leading external agencies/vendors without oversight
Video production knowledge
Passionate and knowledgeable about active lifestyles including running industry

Education

Bachelor's Degree in Marketing, Business, Communications, or equivalent

Additional information

This is a Full-time role

This position is located in Kissimmee, FL

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#DXMedia

#DXMarketing

#LI-NH3

申請

關於Walt Disney World Resort:

自 1971 年開幕以來，華特迪士尼世界度假區在很多人的童年及家族回憶中擔當了重要的角色。時至今日，來自世界各地數以億計的賓客均慕名而來，到訪這個奇幻之地，享受一趟迪士尼假期。透過創意、創新和科技的結合，度假區讓賓客投入經典迪士尼童話故事和新形式的家庭娛樂之中。華特迪士尼世界度假區的演藝人員運用了故事敍述的豐厚傳承，透過無與倫比的細節和超卓的賓客服務，將迪士尼的魔法栩栩如生地呈現於賓客眼前。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Destinations, LLC，其所屬的業務部門是 Walt Disney World Resort。

Disney Destinations, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

遇到技術問題？查看常見問題以尋求協助。