Assistant Manager, Marketing & Franchise (ID), IM SEA

Job ID 10093002 Location Jakarta, Indonesia Business The Walt Disney Company (APAC) Date posted Jul. 12, 2024

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Job Summary:

Overall Purpose of the Role

The Assistant Manager, Marketing & Franchise (ID) is responsible for supporting the implementation of marketing commercial partnership and exhibitor campaigns of theatrical titles – from its theatrical release until pay 1/streaming release. He/She also serves to support promotional activities to grow franchise and brand affinity in market this includes liasing with cross business mainly CPGP and DTC as well as relevant external partners.

Areas of Responsibility

The Assistant Manager will be supporting the Senior Manager, Content Marketing in executing brand and content marketing strategies in order to drive awareness and consideration for studio titles. He/She understands the target consumers and helps identify marketing trends and unique ideas to improve overall marketing objectives. Leading execution of these strategies with multiple parties internally and externally to ensure all promotional activities are well executed. The Assistant Manager will be working closely with Disney SEA’s local and regional brand and content marketing teams in ensuring that the that the planned regional campaign to be rolled out in market is according to brand and franchise strategy and align with consumer needs and behavior, with timely and cost efficient manner.

He/She will also be working closely with studio lead and external cinema exhibitors in coordinating promotion of titles among their patrons as well as internal executions. Below are the areas of responsibility:

Theatrical Title & Franchise On-Ground Activation

Lead execution of all agreed franchise and theatrical release on ground activation such as mall events, premieres and community engagement
Implement effective measures of execution direct or through agencies to ensure cost efficiency and timely execution is delivered
Ensuring brand guideline and marketing objectives are achieve in delivering execution of the on ground activation

Exhibitor & Commercial Partners Marketing Liason

Serves as Indonesia cinema exhibitors’ and commercial partners main point of contact for marketing promotional activities
Support exhibitors and commercial partners with ideation of effective communication channels including but not exclusive to social media and space branding
Lead negotiation of marketing media values, including cinema spaces, digital, social media, and PR, to help drive promotions of a title
Support Studio lead in negotiation with 3rd party such as malls and event spaces as well as community

Asset Management

Serves as main coordinator and point of contact for all assets/materials adaptation and localization for content promotion.
Work closely with distribution agency and media agency in the localization of assets according to material specifications, needed for exhibition and local media placements, respectively.

Administrative Support

Supports in tracking budget for films and campaign reporting
Raise all financial document and spending tracking
Coordinates with internal stakeholders in ensuring the implementation of campaigns adheres by creative, marketing, legal, finance, and procurement, guidelines

Areas of Accountability

This role will report to Senior Manager, Content Marketing

Professional Qualifications and Experience

Bachelor’s degree or equivalent, preferably marketing
Minimum 5 years of experience in brand marketing, preferably in a related industry.
A strong understanding of brands.
Experience in consumer or digital technology industries a plus
Well-versed and experienced in conducting marketing campaigns and supervising end-to-end execution
Strong understanding of the media landscape and cultural nuances in Indonesia

Skills

Good organisational skills and ability to prioritise workload to meet competing deadlines
Excellent communication and presentation skills
Competent in developing insights from social listening and in understanding social analytics across channels
Highly informed and thoughtful perspectives on social platforms
Meticulous and commitment to accuracy
Ability to influence internal and external cross-functional teams effectively
Multitasker who’s eager, proactive, adaptable to change and transformation

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with PT. Walt Disney Indonesia, which is part of a business we call The Walt Disney Company (APAC).

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