Assistant Manager, Marketing & Franchise (ID), IM SEA

工作 ID 10093002 地點雅加达, 印度尼西亚 有意工作的公司 The Walt Disney Company (APAC) 日期已公佈 Jul. 12, 2024

申請

工作概要:

Overall Purpose of the Role

The Assistant Manager, Marketing & Franchise (ID) is responsible for supporting the implementation of marketing commercial partnership and exhibitor campaigns of theatrical titles – from its theatrical release until pay 1/streaming release. He/She also serves to support promotional activities to grow franchise and brand affinity in market this includes liasing with cross business mainly CPGP and DTC as well as relevant external partners.

Areas of Responsibility

The Assistant Manager will be supporting the Senior Manager, Content Marketing in executing brand and content marketing strategies in order to drive awareness and consideration for studio titles. He/She understands the target consumers and helps identify marketing trends and unique ideas to improve overall marketing objectives. Leading execution of these strategies with multiple parties internally and externally to ensure all promotional activities are well executed. The Assistant Manager will be working closely with Disney SEA’s local and regional brand and content marketing teams in ensuring that the that the planned regional campaign to be rolled out in market is according to brand and franchise strategy and align with consumer needs and behavior, with timely and cost efficient manner.

He/She will also be working closely with studio lead and external cinema exhibitors in coordinating promotion of titles among their patrons as well as internal executions. Below are the areas of responsibility:

Theatrical Title & Franchise On-Ground Activation

Lead execution of all agreed franchise and theatrical release on ground activation such as mall events, premieres and community engagement
Implement effective measures of execution direct or through agencies to ensure cost efficiency and timely execution is delivered
Ensuring brand guideline and marketing objectives are achieve in delivering execution of the on ground activation

Exhibitor & Commercial Partners Marketing Liason

Serves as Indonesia cinema exhibitors’ and commercial partners main point of contact for marketing promotional activities
Support exhibitors and commercial partners with ideation of effective communication channels including but not exclusive to social media and space branding
Lead negotiation of marketing media values, including cinema spaces, digital, social media, and PR, to help drive promotions of a title
Support Studio lead in negotiation with 3rd party such as malls and event spaces as well as community

Asset Management

Serves as main coordinator and point of contact for all assets/materials adaptation and localization for content promotion.
Work closely with distribution agency and media agency in the localization of assets according to material specifications, needed for exhibition and local media placements, respectively.

Administrative Support

Supports in tracking budget for films and campaign reporting
Raise all financial document and spending tracking
Coordinates with internal stakeholders in ensuring the implementation of campaigns adheres by creative, marketing, legal, finance, and procurement, guidelines

Areas of Accountability

This role will report to Senior Manager, Content Marketing

Professional Qualifications and Experience

Bachelor’s degree or equivalent, preferably marketing
Minimum 5 years of experience in brand marketing, preferably in a related industry.
A strong understanding of brands.
Experience in consumer or digital technology industries a plus
Well-versed and experienced in conducting marketing campaigns and supervising end-to-end execution
Strong understanding of the media landscape and cultural nuances in Indonesia

Skills

Good organisational skills and ability to prioritise workload to meet competing deadlines
Excellent communication and presentation skills
Competent in developing insights from social listening and in understanding social analytics across channels
Highly informed and thoughtful perspectives on social platforms
Meticulous and commitment to accuracy
Ability to influence internal and external cross-functional teams effectively
Multitasker who’s eager, proactive, adaptable to change and transformation

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

#LI-DNI

申請

關於The Walt Disney Company (APAC):

70 多年來，The Walt Disney Company 一直為亞太地區的消費者提供娛樂，並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 PT. Walt Disney Indonesia，其所屬的業務部門是 The Walt Disney Company (APAC)。

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