Consumer Insight Manager

Job ID 10104534 Location Anaheim, California, United States Business Disney Experiences Date posted Nov. 26, 2024

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Job Summary:

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through actionable data analytics, integration and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.

You will reside within the Disneyland Resort Consumer Insight Team. The team identifies demand drivers and revenue opportunities; explores consumer needs with essential segments to inform long-term strategies; and maximizes the Guest experience across both parks, hotels and Downtown Disney to build long-term loyalty.

Integration and interpretation of data, mining and synthesis, and compelling communication skills are required to work with partners to solve our challenges. You will need to handle multiple assignments at once, across varied partner groups and complex businesses.

This role is located in Anaheim, CA and will support insights for the areas of Disneyland Resort Hotels and VIP Tours, reporting to the Sr. Manager, Consumer Insight.

Responsibilities:

Integrate Insights – Create fact-based insights, mine and analyze data to test hypotheses, and summarize multiple sources of information to produce objective and clear perspectives that lead to actionable conclusions
Demonstrate curiosity – Proactively gather a holistic understanding of the strategic context to inform a more impactful solution.
Exercise leadership - Lead consumer insight projects with personal accountability. Manage all phases of the research process including needs identification, methodology design, survey design, cross-functional management, data mining, and presentation of results, using the proper techniques along the way that provide essential insights and actionable results that address the business opportunities, in partnership with your leader.
Team up with partners - Foster relationships with internal partners to build influence, manage external vendor relationships, and lead specific work-streams with the guidance from leadership.
Tell the story - Communicate findings in a compelling way.

Basic Qualifications:

Minimum 5+ years relevant experience in a related field (e.g. consumer insights, marketing/sales, market research, strategic planning, new product development, etc.)
Experience in project management
Experience in data analytics and proficient with data analysis tools (SPSS, SAS, R, etc.)
Experience in quantitative & qualitative research and statistical techniques
Expertise in use of Excel (can maintain complex spreadsheets) or Sheets and presentation software such as PowerPoint or Keynote
Ability to partner and work well with multiple levels of the organization
Strong attention to detail while keeping business goals in mind
Comfortable sharing a point of view and advocating for consumers and Guests

Required Education:

Bachelor’s degree or equivalent – relevant areas include Behavioral Economics, Psychology, Sociology, Cultural Anthropology, Business Economics, Cognitive Science, Neuropsychology, etc.

The hiring range for this position in Anaheim, CA is $113,800 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Hiring Process

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Explore this Location Anaheim, CA

Anaheim, the home of Disneyland Resort and is at the center of family fun between Southern California theme parks and Orange County beaches, a place people go for year-round excitement and then are pleasantly surprised by the local culture and hidden gems.