Consumer Insight Manager

工作 ID 10104534 地點安那罕, 加利福尼亚州, 美國 有意工作的公司 Disney Experiences 日期已公佈 Nov. 26, 2024

申請

工作概要:

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through actionable data analytics, integration and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.

You will reside within the Disneyland Resort Consumer Insight Team. The team identifies demand drivers and revenue opportunities; explores consumer needs with essential segments to inform long-term strategies; and maximizes the Guest experience across both parks, hotels and Downtown Disney to build long-term loyalty.

Integration and interpretation of data, mining and synthesis, and compelling communication skills are required to work with partners to solve our challenges. You will need to handle multiple assignments at once, across varied partner groups and complex businesses.

This role is located in Anaheim, CA and will support insights for the areas of Disneyland Resort Hotels and VIP Tours, reporting to the Sr. Manager, Consumer Insight.

Responsibilities:

Integrate Insights – Create fact-based insights, mine and analyze data to test hypotheses, and summarize multiple sources of information to produce objective and clear perspectives that lead to actionable conclusions
Demonstrate curiosity – Proactively gather a holistic understanding of the strategic context to inform a more impactful solution.
Exercise leadership - Lead consumer insight projects with personal accountability. Manage all phases of the research process including needs identification, methodology design, survey design, cross-functional management, data mining, and presentation of results, using the proper techniques along the way that provide essential insights and actionable results that address the business opportunities, in partnership with your leader.
Team up with partners - Foster relationships with internal partners to build influence, manage external vendor relationships, and lead specific work-streams with the guidance from leadership.
Tell the story - Communicate findings in a compelling way.

Basic Qualifications:

Minimum 5+ years relevant experience in a related field (e.g. consumer insights, marketing/sales, market research, strategic planning, new product development, etc.)
Experience in project management
Experience in data analytics and proficient with data analysis tools (SPSS, SAS, R, etc.)
Experience in quantitative & qualitative research and statistical techniques
Expertise in use of Excel (can maintain complex spreadsheets) or Sheets and presentation software such as PowerPoint or Keynote
Ability to partner and work well with multiple levels of the organization
Strong attention to detail while keeping business goals in mind
Comfortable sharing a point of view and advocating for consumers and Guests

Required Education:

Bachelor’s degree or equivalent – relevant areas include Behavioral Economics, Psychology, Sociology, Cultural Anthropology, Business Economics, Cognitive Science, Neuropsychology, etc.

The hiring range for this position in Anaheim, CA is $113,800 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Destinations, LLC，其所屬的業務部門是 Disney Experiences。

Disney Destinations, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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