Mgr-Marketing Strategy

Job ID 10098536 Location Glendale, California, United States Business Disney Experiences Date posted Oct. 18, 2024

Apply Now

ENJOY THE MAGIC

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more.

*Benefits and eligibility may vary by business and location

HEALTH INSURANCE & WELLBEING
CHILDCARE OPTIONS
PAID TIME OFF
RETIREMENT PROGRAMS
TUITION ASSISTANCE
WEEKLY PAY

View All

"There are so many opportunities to grow and learn within Disney! There is never a dull moment at work."

Diana, Principal Counsel

Job Summary:

Manager, Marketing Strategy

Job Summary:

Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our marketing organization has a meaningful effect on The Walt Disney Company (TWDC) and the markets in which we operate. With a portfolio of renowned brands including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.

As a Manager, Marketing Strategy with the DCP Marketing Team, you will help lead the global multi-year, go-to-market strategies and execution of North America communication plans across a variety of franchises and categories such as Mickey and Friends, Disney Animation Classics, Disney Princess, Disney’s Frozen and Pixar. You’ll develop compelling marketing programs and work with internal Cast Members, external licensees and agencies across marketing strategy, creative advertising, PR and communications, customer engagement and franchise/commercial teams. You will be responsible for leading a team of marketing strategists to provide strategic input, build, shape, and implement integrated communication plans, evaluate creative, and monitor and analyze campaign performance as part of a dynamic global marketing team.

This position will report to the Senior Manager, Marketing Strategy.

Responsibilities

Drive annual business results by developing full-funnel marketing programs that incorporate strategic planning, critical thinking, analytics and innovation across complex projects:

Lead a team to drive the marketing efforts on key brands/franchises, including developing strong strategic briefs for media and creative, identifying key message opportunities to drive target audiences and optimizing creative and channel strategies based on business objectives
Partner with other marketing leaders and cross-functional teams across the globe/regions on assigned projects and annual campaigns for key brands/franchises
Track trends, research, and consumer insights to guide the development of campaign roadmaps, briefs, and integrated communication plans
Work with your direct reports to track the implementation of programs; conduct post-mortem analyses
Act as a key constituent on strategizing annual operating plans and influencing long-term planning in conjunction with other Global Marketing Strategy leaders
Develop an understanding of the CPGP business and core consumers to to help shape near and long-term promotional strategies and product positioning

Basic Qualifications

6-8 years of marketing experience
Experience within specialist Fashion, Footwear and Accessories consumer products marketing
Experience planning, driving and evaluating innovative, outstanding softlines marketing campaigns with social and influencers
Experience in pitching to SL brands, licensees, retail partners and DTRs
Experience establishing effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
Experiencing leading and managing a team
Ability to give both internal and agency creative teams direction and briefs, and manage feedback and approval process within brand guidelines
Ability to analyze data and implement recommendations to achieve business targets
Computer skills including MS Word, Excel, PowerPoint and Keynote
Flexibility for travel

Education

Bachelor's Degree in Marketing, Business, Communications or equivalent work experience
Master's in Business Administration is preferred

Additional information

This is a Full-time role

This position may be located in Glendale, CA or Celebration, FL

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#DXMedia

#DXMarketing

#LI-NH3

The hiring range for this position in Glendale, CA is $124,900.00-$167,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Apply Now

About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business we call Disney Experiences.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
Be Part of the Story

There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
The Next Chapter

Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.