Senior Manager, Marketing Strategy – Disney Consumer Products, North America

Job ID 10102827 Location Glendale, California, United States / Celebration, Florida, United States Business Disney Experiences Date posted Oct. 17, 2024

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"There are so many opportunities to grow and learn within Disney! There is never a dull moment at work."

Diana, Principal Counsel

Job Summary:

Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, brands, and characters to families and fans around the world. From toys to apparel, books to games, our renowned brands including Disney, Pixar, Marvel, Star Wars, 20th Century Fox, and National Geographic, make us a worldwide industry and category leader delivering innovative products that entertain and inspire.

As a Senior Manager, Marketing Strategy with the DCP North America Consumer Marketing Team, you will help lead multi-year, go-to-market strategies and execution of communication plans across a variety of product categories and franchises – specifically focused on the Mickey & Friends and Classics portfolio (e.g. Stitch, Winnie the Pooh). You’ll develop compelling marketing programs and work with internal Cast Members, external licensees and agencies across marketing strategy, creative advertising, PR and communications, customer engagement and commercial teams. You will be responsible for leading a team of marketing strategists to provide strategic input, build, shape, and implement integrated communication plans, evaluate creative, and monitor and analyze campaign performance as part of a dynamic marketing team.

This position will report to the Director, Marketing Strategy.

Responsibilities:

Drive annual business results by developing full-funnel marketing programs that incorporate strategic planning, critical thinking, analytics and innovation across complex projects
Lead the North America marketing strategy development process, ensuring strong strategic inputs to partners. Drive follow-up processes and create timelines to keep overall marketing activations on schedule
Work with Commercial partners to build North America integrated marketing programs that support strategic objectives of the business
Lead a team of cross-functional partners as it relates to assigned projects and campaigns. Host regular meetings, sharing audience insights, and developing go-to market strategies
Drive the development and implementation of marketing communications programs and brand initiatives while ensuring tactical plans deliver against business objectives and strategies
Track trends, research and consumer insights to guide development of campaign roadmaps, briefs, and integrated communication plans
Assist in developing marketing budget forecasts in cooperation with leadership, track ongoing program expenditures, make monthly forecast recommendations, and keep management apprised of significant budget shifts
Lead of team marketing strategists to develop campaigns, track implementation of programs, and conduct post-mortem analyses
Work closely with Marketing Strategy leadership to maximize message reach and maintain continuity across audiences. Develop a deep working knowledge of the DCP business and core consumers to help shape marketing strategies and franchise positioning to drive overall business goals

Basic Qualifications:

7+ years of relevant marketing experience, ideally in Marketing or Sales Strategy or Brand Management
Experience in developing and guiding teams on providing strong strategic input, communication planning, and campaign execution
Proficiency in Microsoft Excel, Word, PowerPoint, Outlook, Keynote
Critical thinking and the ability to succinctly frame up a verbal or written POV/presentation that influences executive leadership, partners and peers
Exceptional verbal and written communication and project leadership skills
Ability to communicate effectively with multiple stakeholders at all levels of the organization
Proven ability to collaborate with and achieve actionable results through others, build strong and sustainable relationships, and interact at all levels of the organization
Strong organizational and time management skills
Experience in social media marketing, digital advertising, experiential/event-based marketing programs.
Flexibility and proficiency in managing ambiguity and leading teams through changes in strategic direction and/or priorities
An optimistic professional who leads by example

Preferred Qualifications:

Experience with national level campaigns and marketing target audience expertise
Knowledge of product development and new product launches
Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency, or Brand Management

Required Education:

Bachelor's Degree in Marketing, Business, Communications, or equivalent experience

Preferred Education:

Master's in Business Administration

Additional information

This is a Full-time role

This position may be located in Glendale, CA or Celebration, FL

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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The hiring range for this position in Glendale, CA is $151,000.00 - $202,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business we call Disney Experiences.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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