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Manager, Corporate Alliances

Job ID 10102412 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Oct. 14, 2024
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Job Summary:

HKDL Corporate Alliances develops and holistically manages highly visible, multi-dimensional relationships with selected brands and companies, which directly results in incremental bottom line operating profit to Hong Kong Disneyland (HKDL).  The Corporate Alliances team is dedicated to creating incremental value to HKDL and its partners through creative development of marketing and sponsorship programs, management of partners and HKDL line-of-business (LOB) relationships and creation of new value streams aligned with HKDL’s businesses and strategic goals.

The role of Manager, Corporate Alliances (Account Management) would focus on the development of deep, strategic joint sales and marketing relationships between HKDL and the partners. The Manager will ideate, manage and execute campaigns and contribute to products, services and sales strategies to ensure both HKDL and partners’ needs are covered. The Manager is expected to own the business relationship and provide recommendations backed with data, and present the information across various layers of stakeholders, including leaders of HKDL.

Responsibilities

  • Serving as a single point of contact for assigned alliance partners/ operating participants and stakeholders on day-to-day management and develop trusted, collaborative and mutual beneficial relationships.

  • Develop in-depth understanding of the partners’ business and marketing goals, strategic initiatives, and current issues relevant to their business and industry by both coordinating with partner contacts and conducting secondary research as appropriate.

  • Project manage the development and execution of action plans and deliver on commitments to drive value for our alliance and operating participants including:

  • Guide, influence and persuades in strategic discussions on key commercial opportunities including managing the planning, pitching and executional process.

  • Working with HKDL LOBs to manage and influence in-park elements of partner activities, including product distribution, new product assessment, brand integration and event activation.

  • Understand and apply the relevant HKDL strategies, initiatives, current issues and scope of current and future operations to achieve brand and commercial success for both partner and HKDL.

  • Actively identify and develop new opportunities to add value to accounts throughout the partnership – including new product distribution, activation and joint marketing activities, including promotions, sponsorships, in-park activities, events, media partnerships, etc. 

  • Drive creative excellence and inspire partners with breakthrough marketing and promotional campaigns.

  • Track health of the partnership through appropriate metrics and building on their success. Develop renewal proposals, analyze contract terms and create presentation documents.

  • Deliver on revenue targets and actively drive additional values for both the partner and HKDL by leading and implementing strategic plans with internal & external partners, strong project management skills to ensure timely and quality delivery

  • Coach and develop junior team members

Requirement

  • Bachelor Degree holder, with Master of Business Administration holder will be a plus

  • At least 8 years of relevant experience

  • Experience in Account Management, solid Experience in Sponsorship, Revenue or Pricing Management, Brand or Digital Marketing, and Project Management will be a plus

  • Excellent presentation, negotiation and storytelling skill set

  • Proficient in Microsoft office such as Powerpoint, Excel and Word

  • Fluent spoken and written skills in both Chinese (Cantonese, Mandarin) and English

HKProfessional #LI-KY1

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About Hong Kong Disneyland Resort:

Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email HKDL.Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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ABOUT HONG KONG DISNEYLAND

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    Hong Kong Disneyland Resort touches the hearts of millions of visitors every year by bringing immersive storytelling to life. We are proud to call Hong Kong home and are dedicated to supporting our city as a leading tourist destination in the world.

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    Disney is committed to providing comfort, happiness, and inspiration to kids and families around the globe. Hong Kong Disneyland Resort has been committed to help building a stronger community. We believe the power of Disney magic can make a positive difference to our community. We partner with community leaders and non-profit organizations to understand the social needs and create impactful initiatives that support families in getting through life challenges, and promote quality moments of togetherness or help people dream big.

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