Digital Marketing Coordinator

Job ID 10106075 Location New York, New York, United States Business The Walt Disney Studios Date posted Nov. 18, 2024

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Job Summary:

The Digital Marketing Coordinator will support The Disney Entertainment Digital Marketing team executing General Audience YouTube channel programming and strategies. This role supports the team with day-to-day channel operations responsibilities including content uploads and publishing, distribution calendar management, metadata management, Airtable usage, monetization settings, and more. This role will work in tandem with creative leads on thumbnails, titles, and descriptions for release. This role will collaborate with their optimization counterparts to manage live streams, playlists, and backend channel management as needed.

This coordinator should be well-versed in the YouTube ecosystem, Publishing, and Programming, and with a solid understanding of content formats, uploading, playlisting, geo-targeting, policy setting, publication, and community. Additionally, the Coordinator should have an eye on YouTube’s latest content creator recommendations, new tools, and best practices updates to implement where advantageous to the GA channels.

The coordinator should be collaborative, results-driven, and detail-oriented with a strong understanding of a variety of social, digital, and emerging platforms, and corresponding trends. An affinity for a wide array of Disney brands, as well as YouTube-first content programming is beneficial. The coordinator should be able to multi-task in a fast-paced environment, troubleshoot autonomously as needed, and manage up to leadership appropriately.

Responsibilities:

Publish content on a variety of Disney Entertainment GA YouTube channels as assigned by Digital COE leadership

Manage content uploads and settings including monetization, geo-targeting, playlisting, chat & commenting, Community, etc.

Collaborate with Optimization counterpart, as well as creative leads, to update channel assets including titles, descriptions, banners, thumbnails, metadata, playlists, etc.

Collaborate and coordinate with creative leads and production managers to maintain publishing and planning details within Airtable

Assist international Digital Marketing teams and other business units with channel upload needs and asset-sharing where applicable

Track video and channel performance metrics to recommend adjustments in posting schedule, and publishing dates/times to improve overall channel performance

Monitor YouTube content creators, new product offerings, platform updates, and trends to remain on the front edge of the latest levers to improve channel and content performance

Liaise with additional GA YouTube channels within TWDC for best practices learnings and collaborative opportunities

Required Skills

Proficient in the use of Microsoft Office (Teams, Excel, Word), Google Docs, Box, Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere

Previous experience with CRM tools, i.e. Airtable, Zendesk

Strong understanding of social media platforms, specifically YouTube

Strong language and copy-writing skills

Basic asset editing skills

Impeccable eye for detail coupled with the ability to communicate clearly and implement strategies as directed

Ability to thrive in a fast-paced, digital-forward environment

Outstanding organization and communication skills

Efficient with time with the ability to meet deadlines and self-direct time management

Ability to multi-task and pivot quickly as needed

Required Experience/Education

1+ years of experience in social/digital marketing

AA or BA in Digital Marketing, Marketing, or business admin/relevant degree preferred

Solid technical understanding of YouTube channel operations and backend

The hiring range for this position in New York, NY is $67,500.00 to $90,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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