Analyst, Marketing Analytics

Job ID 10103971 Location Burbank, California, United States Business The Walt Disney Studios Date posted Nov. 07, 2024

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Job Summary:

Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios.

This role falls within the Marketing Analytics team and will drive value by discovering insights, making recommendations to business stakeholders, and working with the Marketing Science team on measurement and data initiatives.

Responsibilities:

Working directly under and with the Senior Team Lead to build and implement strategy and goals for cross-title measurement and analytics
Organizing, cleaning, manipulating, merging and labeling various data sets
Assist with interpreting and analyzing insights, results and recommendations from multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies and cross-title performance marketing analyses
Assist with validating data from cross-title measurement or analytics initiatives
Assist with ad spend data visualizations
Working cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve measurement processes and setup
Working directly with Marketing Science and Marketing Technology to ensure that business knowledge and understanding is properly incorporated into measurement, reporting and automation efforts
Working directly with Performance Marketing Strategy and Operations team members or other business stakeholders in The Walt Disney Studios Marketing Organization to understand pressing business questions
Working cross-functionally across Performance Marketing to ensure proper measurement, data collection and taxonomy setup
Partnering and working with third-party measurement partners for platform setup, onboarding and user management as well as interface with the internal and external sales, measurement and ad operations teams associated with each
Partnering and working with third-party ad platforms to ensure data integrations with measurement partners are connected and providing accurate and insightful results
Monitor and implement taxonomy structure and inputs into our proprietary taxonomy tools
Participating as a member of a cohesive and collaborative, cross-functional Performance Marketing team
Supporting internal teams as necessary with ad hoc projects
Maintaining and sharing knowledge of Marketing Analytics processes and tools with team members and other relevant business stakeholders

Basic Qualifications:

Bachelor’s Degree
3+ years in Advertising Media (primarily Digital Media), Media Analytics, Business Analytics or Marketing Analytics
Excellent analytical skills
Excellent written and verbal communication skills
Self-driven, accountable, well-organized, detail-oriented individual
Proven ability to work across multiple projects effectively that meet deadlines within a fast-paced environment
Demonstrated experience and proficiency working cross-functionally
Passion for entertainment and The Walt Disney Studios brands
Proficiency with Excel

Preferred Qualifications:

Some experience using SQL
Proficiency with data visualization tools such as Tableau
Knowledge of digital ad serving, tracking and implementation
Understanding of marketing and media concepts, principles, and strategies
Understanding of media advertising platforms including DMPs, Google Ads, Facebook/Instagram, TikTok, Snapchat, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Amazon)

The hiring range for this position in Burbank, CA is $87,000 to $116,710 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Explore this Location Burbank, CA

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