Senior Manager, Marketing Reporting & Analytics (Disney Entertainment Television)

Job ID 10103595 Location Burbank, California, United States / Santa Monica, California, United States Business Disney Entertainment Television Date posted Oct. 30, 2024

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"There are so many opportunities to grow and learn within Disney! There is never a dull moment at work."

Diana, Principal Counsel

Job Summary:

The Senior Manager of Disney Entertainment Television (DET) Marketing Reporting and Analytics will play a critical role in shaping the long-term strategic vision for how the DET Marketing Group sets, measures, and reports performance metrics, conducting widely impacting analyses and deriving strategic insights to inform marketing tactics. He/(she) will drive new frameworks and processes to create consistency across DET and Direct-to-Consumer brands, elevating the entire organization’s approach to marketing television domestically and globally.

The individual will collaborate closely with executives throughout the organization and act as a key contact for marketing leadership. A successful candidate will possess a strong combination of hard and soft skills.

Responsibilities:

Collaborate with Marketing Planning & Analysis to standardize the KPI expectations setting process across DET brands, focusing on Disney Branded Television and National Geographic.
Lead discussions on KPI setting and formulate concrete recommendations with clear rationale.
Refine and enhance the reporting process for Hulu, Hulu on Disney+, ABC, Disney Branded Television, Freeform, and National Geographic. Provide insightful interpretations of data to make it consumable for executives and actionable for teams.
Conduct in-depth analyses of title- and genre-level performance and address brand-specific and DET-wide reporting needs.
Establish databases and resources to facilitate more thorough analyses.
Contribute to the creation of performance narratives post-title launch.
Examine historical performance trends to inform future expectations and benchmarking.
Develop and iterate regular reporting for DET Marketing, including weekly awareness and content reports.
Engage with leaders from engagement, media, brand, and research teams to gather data-based insights and actionable marketing recommendations for Hulu and Hulu on Disney+.
Provide regular updates to leadership and supporting teams regarding marketing performance.

Qualifications:

7+ years of progressive work experience in a dynamic and fast-paced organization; minimum 4 years in media and entertainment, strategy, strategic planning, or consulting.
Looker, Tableau, and advanced SQL experience required.
Hands-on, team player with the ability to work both independently as well as in a highly collaborative environment.
Ability to thrive under pressure, work with ambiguity and complexity, manage competing priorities - often with minimal direction.
Ability to interface and build relationships with diverse stakeholders at all levels of the organization.
Willingness to be flexible and adaptable as the business needs change.
Strong knowledge of the media landscape.

The hiring range for this position in Burbank, CA is $152,200 to $204,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu Enterprises, LLC, which is part of a business we call Disney Entertainment Television.

Hulu Enterprises, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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