Skip to main content
BE YOU. BE HERE. BE PART OF THE STORY.

Social Media Marketing Strategy Manager

Job ID 10114764 Location Glendale, California, United States / Celebration, Florida, United States Business Disney Experiences Date posted Mar. 11, 2025
Apply Now

Job Summary:

About the Role and Team:

At Disney Consumer Products (DCP), we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives!  From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide.

As a Social Media Marketing Strategy Manager, you will be responsible for supporting the Consumer Products Marketing team in building and engaging audiences through compelling social media programs across a variety of franchises such as Disney, Pixar, and Star Wars. You’ll work with internal Cast Members, external licensees and agencies across marketing strategy, advertising, PR and communications, customer engagement and franchise/commercial teams. As a social-first storyteller, you will help shape and implement plans that connect with consumers in inspiring ways, across multiple social platforms including Instagram, TikTok, and YouTube. You will manage the creation of content with external agencies and creators, partner with paid influencers for product amplification opportunities, and ideate new ways to achieve DCP social media marketing goals.

You will be heavily involved in the evolution of the Disney Style handle that reaches over 4 million consumers, so experience in the fashion and beauty industry is a must. You have an impressive track record of creating culturally relevant social media programs and content that have driven high levels of engagement with consumers. You are on top of trends and plugged into pop culture. And you get excited by content creation, bringing your own style and understanding of the audience to life through compelling stories. This role will report to the Manager, Social Media Marketing Strategy.

Portfolio Required. Please ensure you upload your portfolio and/or a link to any created content along with your application.

What You Will Do:

  • Ideate and execute social media marketing strategies, including editorial content approaches that will make DCP social channels a top destination for target audiences

  • Support the day-to-day management of DCP social handles to align with key strategies and business objectives

  • Work with leader and internal partners to execute strategies and campaigns using social media as the tactical pull-down to deliver on business goals

  • Collaborate with Marketing Strategy, Brand Commercialization, Franchise, Licensing, Customer Engagement, Public Relations, and other partners across The Walt Disney Company to optimize social media programs

  • Help to manage external agencies who support DCP social media accounts, including formulating contractual obligations, ensuring fulfillment of work against defined campaign plans, monitoring for quality control, and providing creative feedback

  • Curate social analytics and performance information, to inform social content strategy in real time, and share key data with stakeholders

  • Bring new methods and strategies for success to the table, with confidence to present and execute to success

  • Work as a social expert, with dedicated focus on trends and opportunities

Required Qualifications & Skills:

  • 5+ years of relevant professional experience in social media or digital marketing

  • Portfolio required

  • Experience managing social media for a fashion or beauty brand, executing social media strategies and producing compelling content

  • Experience in marketing to Gen Z audience

  • Demonstrated understanding of social platform tools and best practices on current and emerging platforms

  • Passion for social media and deep knowledge of how to leverage it to drive business goals

  • Excellent editorial judgment, a passion for community engagement, and enthusiasm for the social ecosystem

  • A creative eye, with a knack for capturing social content, whether still photos or videos

  • Possess excellent written and verbal communication skills and polished presentation skills

  • Experience developing partnerships with internal and external team members in a collaborative and inclusive environment

  • Expertise in project-managing a portfolio of projects, successfully balancing strategies, details and budgets

  • Experience interpreting data and making recommendations based on research and consumer insights

  • A commitment to diversity, equity, and inclusion

  • An optimistic professional, with a bias for action, who leads by example

Preferred Qualifications:

  • Experience with building national level campaigns

  • Knowledge of product development and new product launches

  • Experience in executing live shopping events and social commerce

  • Proficiency in Keynote

Preferred Education:

  • Bachelor's Degree in Marketing, Business, Communications, or equivalent work experience

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#DXMedia
#DCPJobs


The hiring range for this position in Glendale, CA is $113,800 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Apply Now

About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business we call Disney Experiences.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location Glendale, CA

The Los Angeles County city is home to authentic Middle Eastern food, culture, and its very own “Walk of Fame.”

Related Jobs

OUR CULTURE

Related Content

  • Executive Leadership

    Our senior executives bring tremendous experience, visionary thinking and a shared commitment to excellence, creativity and innovation to the day to day operation of the company.

    Learn more 

  • Social Responsibility

    Explore our commitments and our work to create a better world through our stories, experiences, operations, and philanthropy.

    Learn more 

  • Diversity, Equity, and Inclusion

    At Disney, we are committed to creating a better world. A world of belonging where each person feels seen, heard, and understood. A world filled with hope and promise.

    Learn more 

  • Heroes Work Here

    Heroes Work Here reflects the long history of respect and appreciation Disney has for the U.S. Armed Services. We recognize the commitment and dedication it takes to serve your country, both as military personnel and military spouses, and value the leadership skills and sense of purpose it has instilled in you.

    Learn more 

Sign Up for Job Alerts

Get the latest job opportunities as they become available.

Watch Our Jobs

An asterisk indicates a required field.

Interested InSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.

By clicking "Submit", you agree to our Terms of Use and acknowledge that you have read our Privacy Policy.

By clicking "Submit", you agree to our Terms of Use and acknowledge that you have read our Privacy Policy. If I have elected to receive marketing messages or newsletters, I may withdraw my consent for these marketing messages at any time.

By clicking "Submit", you agree to our Terms of Use and acknowledge that you have read our Privacy Policy, Cookies Policy and EU Privacy Rights.

How we use your personal information and your rights:

  1. Your personal information is controlled by The Walt Disney Company Limited of 3 Queen Caroline Street, London, W6 9PE, United Kingdom.
  2. When you visit or shop with Disney or use any Disney product, service or mobile application, other members of The Walt Disney Company Family of Companies may also use your information to provide you these services, personalise your experience and send you service related updates and communications.
  3. You have a number of rights including the right to request access to, change, or remove your personal information, or to change your marketing preferences (including withdrawing your consent at any time.) Please see our Privacy Policy to learn more about managing your marketing preferences or deleting your account.
  4. Our Data Protection Officer can be contacted by emailing: dataprotection@disney.co.uk.
  5. You have a right to lodge a complaint with the UK Information Commissioner's Office: https://ico.org.uk/.
  6. For more information about Disney's data collection and use practices please read Disney's Privacy Policy.

By clicking "Submit", you agree to our Terms of Use and acknowledge that you have read our Privacy Policy and Collection Statement.

For more information about our general data collection, use, and practices, including how to manage your preferences, please read our Privacy Policy. I have read and agree to the Terms of Use.