Summer 2025 MBA Graduate Associate, Brand Strategy

Job ID 10113049 Location Burbank, California, United States Business The Walt Disney Company (Corporate) Date posted Feb. 20, 2025

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Job Summary:

Summer 2025 MBA Graduate Associate, Brand Strategy

The Brand Strategy team develops comprehensive and relevant brand & franchise strategies that drive business across the enterprise globally. We work with business units around the world to identity growth opportunities and challenges, formulate strategies to pursue identified opportunities, and measure key outcomes.

Our team is comprised of strategists who deploy a combination of quantitative and qualitative methods across all our projects. A few examples:

Provide thought leadership to the Chief Brand Officer on the state of our brands and franchises and key opportunities for growth
Support business unit leadership by identifying key business drivers and areas for continued improvement
Develop brand and franchise growth strategies for specific markets and consumer segments
Size potential for new business opportunities

This MBA Graduate Associate role is for the duration of Summer 2025.

Responsibilities:

Lead workstreams and small projects, with support from team leaders
Provide strategic support on projects such as developing hypotheses, and developing and measuring success criteria
Develop strategy and story-driven business decks based on data and insights
Conduct analyses and run calculations on quantitative recommendations – e.g., calculating size of market or size of opportunity
Present findings and work with partners across the enterprise to answer important business questions

Example Projects:

Engage in thought leadership projects such as articulating the key opportunities for growth with a specific demo (e.g., kids 6-11) and recommended actions
Analyze core business questions such as: What products drive the Disney brand? Who are TWDC fans? What is the size of the preschool entertainment market?
Articulate strength of various TWDC IP, including what elements resonate with consumers

Minimum qualifications:

At last 3 years of experience in an internal strategy, management consulting, analytics, or brand management role
Industry-relevant experience, as defined by one or more of the following:
- Strategic or Management Consulting at a top-tier management consulting firm
- Strategy or analytics within a media, technology or consumer packaged goods company
- Brand or Franchise management in consumer-focused company (not B2B)

Exceptional analytical skills
Experience drawing business insights from data and interpret real world application
Experience creating presentations that clearly communicate a cohesive story using information and data from multiple sources
Excellent project management skills and ability to execute quality work with tight deadlines
Ability to prioritize
Ability to manage several projects simultaneously
Solid verbal and written communication and presentation skills
Proficient in Excel, PowerPoint, and Keynote
Ability to work in a team environment as well as independently
Maturity and enthusiasm

Education:

Graduated from an accredited college or university with a BA/BS
Currently enrolled in an MBA program or have graduated from a program within the last 6 months

Additional Information:

The approximate dates of this opportunity are late May or early June through August 2025
Candidate must be available to work full time hours (approximately 40 hours per week) for the duration of the role
Able to provide own housing and transportation in the Burbank/Glendale area
Must possess unrestricted work authorization
Must be at least 18 years of age

The pay rate for this role in California is $41.40 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.

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About The Walt Disney Company (Corporate):

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Worldwide Services, Inc., which is part of a business we call The Walt Disney Company (Corporate).

Disney Worldwide Services, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Hiring Process

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Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.