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Coordinator, Publicity & Promotions (PH)

Job ID 10112788 Location Toronto, Canada Business The Walt Disney Studios Date posted Feb. 06, 2025
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Job Summary:

Overview: 

Walt Disney Studios Canada (WDSC) is a Toronto-based marketing group as part of The Walt Disney Company Canada Ltd.  This opportunity will involve establishing a heightened marketing and brand presence and help to execute publicity and promotion strategies for theatrical and streaming releases for the Disney brands Disney Animation, Disney Live-Action, and Pixar Studio titles within Canada, while collaborating effectively with U.S. based functional groups. 

 

Status: 

Full Time  

 

Responsibilities: 

  • Provide support and execute the publicity and promotions strategy for all Disney theatrical and streaming releases in Canada 

  • Provide support and execute strategic media outreach/targeted pitches for all theatrical and streaming releases, including press days (in-person and virtual), long-lead coverage, first-look opportunities, trailer premieres etc. 

  • Assisting with press/influencer travel coordination, virtual junkets, set visits, Canadian PA tours, and other press events including, but not limited to, film festivals, events and conventions 

  • Provide support on securing media partners, new and creative 3rd party outreach, partnerships, and building screening programs across Canada 

  • Build & maintain strong relationships with national and local media (broadcast, print, digital, radio, bloggers) to generate optimal coverage of our titles, both theatrical and streaming 

  • Assist with the managing of press lists and communication 

  • Execute press releases to support the premieres of trailers, creative, XM initiatives and other content 

  • Support the WDSC social media channels with publicity initiatives 

  • Attend & help coordinate press and promotional screenings as well as other key events 

  • Create and manage online ticketing programs for promotional screenings 

  • Creation of top line reports for each priority title 

  • Build publicity reports & track coverage, including circulation of daily breaks and reviews 

  • Support special marketing projects as directed 

  • Support the Director and Manager with a variety of duties and projects as directed 

 

Requirements: 

  • Minimum 1-2 years of publicity experience/internship within the film or entertainment industry 

  • Good working relationships with the Canadian film & entertainment media (broadcast, print, digital, radio, bloggers) 

  • Demonstrated knowledge and enthusiasm for film, the entertainment industry, the arts and pop culture in general 

  • Excellent organizational skills, detail oriented & superior written abilities a must 

  • Ability to prioritize, multi-task, work under pressure, and meet deadlines with minimal supervision 

  • Creative, resourceful & possessing superior research skills with a demonstrated ability to take initiative & problem solve 

  • Enthusiastic, hard working with excellent interpersonal and communication skills  

  • Experience working with talent and their representatives is a plus 

 

Education: 

  • Completion of a Public Relations degree or equivalent  

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Canada) Ltd., which is part of a business we call The Walt Disney Studios.

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