Manager, Business & Digital Analytics, Disney Cruise Line

Job ID 10100019 Location Singapore, Singapore Business Disney Cruise Line Date posted Sep. 03, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

Consumer Insights, Measurement, & Analytics (CIMA), part of the Walt Disney Parks and Resorts Global Marketing & Sales organization, informs strategy development and decision-making through holistic data integration, objective data analytics, and actionable recommendations. Within CIMA, the Digital & Travel Operations Analytics (DTOA) team is focused on leveraging best practices in data analytics to capture data, perform analysis, and optimize our websites and call centers to drive Guest satisfaction and business outcomes.

We seek an enthusiastic and talented Manager, Business & Digital Analytics to support Disney Cruise Line and the global expansion of the company’s fleet. The ideal candidate will be passionate about analytics, digital technology, and telling stories with data. In this position, you will be critical in delivering accurate, insightful analysis to drive organizational decision-making through data management and innovation. You must be comfortable working with diverse partner teams in a fast-paced environment, conducting planned and ad hoc analyses, preparing reports, and communicating insights to various audiences.

Responsibilities:

Interpret and report on digital performance as part of a holistic business story, inclusive of observations, key insights, and recommendations
Understand business objectives and lead deep-dive analyses of product and feature launches for web and app analytics
Act as subject matter expert of Adobe Analytics implementation strategy and best practices
Support business units, digital product managers, and other partners through regular reporting as well as ad-hoc analysis
Deliver campaign analytics support to measure the impact of marketing tactics specific to digital product engagement and commerce-focused measures of success
Work with other analysts to advance their data-driven storytelling and presentation skills to refine each analysis to match the audience
Recommend optimization tactics based on analytical findings and drive action
Oversee development and maintenance of digital reports across Disney Cruise Line geographic regions for web and app data
Demonstrate attention to detail in quality assurance of data delivery
Finding areas of opportunity for efficiency and automation
Coordinate with implementation specialists and developers to deploy and maintain accurate analytics tracking
Leverage a combination of Adobe Analytics and database tools to explore and analyze data
Develop relationships with partner business teams and analytics teams to enable holistic storytelling
Create compelling presentations to highlight analysis and tell the story
Proactively drive innovation in the digital analytics space
Maintain documentation on current and historical internal and external factors that drive trends

Requirements:

5+ years of analytical experience
3+ years of digital analytics tool use, such as Adobe Analytics or Google Analytics
Experience defining website analytics tracking requirements
Independent time management and prioritization skills
Ability to derive actionable insights from data and effectively guide decision-making
Strong understanding of segmentation as it relates to web analytics core principles
Ability to excel as a team player in a fast-paced, cross-functional environment
Excellent written and verbal communication skills
Expert knowledge of common digital analytics KPIs
Proactive problem-solving and critical-thinking skills
Ability to own projects from discovery through completion
Ability to function in an environment of ambiguity
Knowledge of fundamental relational database concepts
Knowledge of AB Testing concepts
Knowledge of statistical concepts
Embodies integrity with responsibility
Proficient in Microsoft Office tools (Excel, PowerPoint, Word, etc.)

Preferred Qualifications:

Master’s degree in mathematics, data science, or business analytics
8+ years of analytical experience
Proficient in Adobe Analytics tools (Workspace, Report Builder, Data Warehouse, etc.)
5+ years of digital analytical tool use, such as Adobe Analytics or Google Analytics
Adobe Analytics or Google Analytics Certified
Experience with tracking apps in Adobe Analytics
Experience with statistical analysis methods
Experience leading cross-functional teams
Experience working within agile project management frameworks
Experience in the travel industry, preferably in eCommerce
Experience in market research and consumer behavior analysis
Experience working with outside vendors
Experience managing online and offline data sets

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

#LI-DNI

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About Disney Cruise Line:

A leader in the cruise industry, Disney Cruise Line provides a setting where families can reconnect, adults can recharge and children can experience all the magic that Disney has to offer. Guests can sail out of ports around the world on exciting itineraries to the Caribbean, Bahamas, Alaska and Europe, among others. Aboard the fleet of five ships – the Disney Magic, Disney Wonder, Disney Dream, Disney Fantasy and Disney Wish – and Disney’s private island paradise in the Bahamas - Castaway Cay, crew members provide guests with unparalleled service, enchanting storytelling and immersive family entertainment that only Disney can deliver.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Southeast Asia), which is part of a business we call Disney Cruise Line.

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