SEO Manager (Hulu)

Job ID 10102396 Location Santa Monica, California, United States Business Disney Entertainment Television Date posted Oct. 08, 2024

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Job Summary:

Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love. We create amazing experiences that celebrate the best of entertainment and technology. We are looking for great people who are passionate about redefining TV through innovation, unconventional thinking and embracing fun. It's a mission that takes some serious smart, intense curiosity and determination to be the best. Come be part of the team that's powering play.

SUMMARY

Hulu’s Subscriber Growth team is seeking a Search Engine Optimization (SEO) Manager that sits at the intersection of Marketing and Product Management. As a Search Engine Optimization (SEO) Manager at Hulu, you will own Hulu’s SEO strategy and roadmap to maximize organic traffic growth for hulu.com landing pages and be responsible for KPIs around search ranking, traffic, and sign up performance. This position will work directly with the Marketing, Product and Engineering teams to define the SEO vision, advocate for and implement best practices, and highlight new opportunities for enhancements with Hulu’s changing content library, feature additions, and the broader evolving web landscape. The right person for this role must be a seasoned SEO strategist, have excellent technical and communication skills, and possess the ability to work with cross functional teams and external partners. You must also have a strong passion for data driven decisions and balance SEO needs with the broader business strategy and initiatives. If you are someone who enjoys working cross functionally, building new and impactful relationships, and are entrepreneurial and up for the challenge, then this is a great role for you.

WHAT YOU'LL DO

Be the subject matter expert and strategist for all things SEO on hulu.com (both web and mobile web platforms), with a focus on landing pages for subscriber acquisition.
Define our team's set of SEO best practices and socialize them across the business and technology teams. Embed SEO as standard operating procedure across Marketing campaigns and be the go-to person for putting these best practices into action.
Build a prioritized roadmap and backlog for technical SEO. Own the roadmap’s implementation and goals, and work alongside Product and Engineering to ship enhancements.
Increase quality organic traffic to the main site and editorial blog to drive awareness and new user acquisition using best-in-class strategy and executing on day-to-day optimization.
Evangelize and train developers and marketing partners on SEO best practices and operating principles.
Work with marketing and content teams across Disney to help maximize the visibility of key Hulu content in search engine ranking, both on hulu.com and other Disney websites.
Monitor and continually report on key ranking metrics and performance trends.
Track industry trends and key crawler updates from Google, Yahoo, and Bing to ensure Hulu stays ahead of industry changes.
Manage relationships with external partners to deliver on key projects related to content SEO, reporting and recommendations to Hulu.

WHAT TO BRING

6+ years of SEO experience within large enterprise required.
Proven track record of developing and driving SEO strategies for subscription-based businesses.
Expert at keyword research, analysis and benchmarking against other leading video providers.
Expert knowledge of Google Search Console and equivalent SEO systems.
Previous experience collaborating cross-functionally internally and with external partners to launch features in an agile environment.
Direct experience in detailed planning and prioritization of backlogs and road mapping feature requests.
High comfort level in analytics and generating actionable business insights from data trends.
Must live within a commute distance to Santa Monica, CA. Role requires someone onsite 4+ days a week.

NICE-TO-HAVES

Good understanding of the video streaming service industry and main players in this space.
Experience working within or closely with a marketing function
Experience optimizing cross-channel marketing efficiencies (SEM, Display, etc.)

EDUCATION

Bachelor's degree in a technical or business discipline, or equivalent experience.

The hiring range for this position in Santa Monica, CA is $91,900 to $126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu, LLC, which is part of a business we call Disney Entertainment Television.

Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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