PR Manager

Job ID 10109160 Location London, United Kingdom Business Disney Experiences Date posted Jan. 13, 2025

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Job Summary:

About The Role & Team

Drive publicity around Disney Consumer Products (DCP) licensing and retail initiatives with media & influencers, managing implementation of campaigns and press office activity. You will also be leading the day-to-day development and delivery of creative communications campaigns (with end-to-end ownership for identified initiatives) for DCP’s priority franchises in the UK & EMEA. The team are responsible for elevating the earned media appeal of retail campaigns and programs to drive relevance for The Walt Disney Company’s (TWDC) brands and franchises.

This role is a Fixed-term contract running until 30/06/2025, based in the office 4 days a week in London, Hammersmith.

What You Will You Do

Provide strategic PR counsel to internal clients, commercial, franchise and marketing teams, as well as senior leadership
Maintain excellent media relationships (both consumer and corporate) and liaise with senior journalists to deliver on message coverage and manage the media agenda as appropriate
Keep up to date on PR industry and media landscape and be able to identify strategic PR and event opportunities
Monitor brand landscape for potential issues and work closely with issues management team to develop crisis communication plans, draft statements etc.
Share best practices across the TWDC PR community in EMEA and globally
Lead meetings with marketing and franchise teams, as well as lead or participate in meetings, presentations and brainstorming sessions to cultivate creative ideas and PR opportunities
Drive DCP messages and initiatives on owned channels, including social media platforms, working closely with internal and digital communications to ensure consistent messaging and engaging content is delivered
Develop comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders
Build relationships with category, franchise and retail teams, and proactively share plans and results to maximise impact
Develop relationships with and ensure the appropriate flow of information between relevant stakeholders in the business, including marketing, sales and retail
Continue to build relationships with marketing franchise teams across the company to drive press coverage that grows the franchises and proactively seek out opportunities
Maintain external awareness of the market by managing a broad range of external press contacts and by monitoring media for competitor activity and potential opportunities for the Disney organisation
Represent the organisation with external industry bodies as required

Required Qualifications & Skills

Ability to create and execute high impact PR campaigns from conception to delivery
Ability to manage relationships with external agencies, draft agency briefs and select preferred partners
Good commercial awareness and budget management skills
Ability to understand and work within the legal guidelines provided by the legal department
Good understanding of the Disney brand, its reception and profile in different markets
Unrivalled media relations skills with a hands-on approach to media outreach
Social media savvy with strong creative sensibility and ability to conceptualise campaign ideas autonomously
Skilled at crafting media pitches
Persuasive with strong presentation skills and ability to pitch an idea and build consensus around campaigns
Strong managerial and mentoring skills
An ability to be agile to capitalise on the moment and identify new opportunities
Resilient and nimble in an ever-changing landscape
Excellent strategic approach to problem solving and innovation
Exceptional planning and organisation skills
Cultural sensitivity and an understanding of local markets across EMEA

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call Disney Experiences.

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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Explore this Location EMEA

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.