Director, Strategy & Marketing, DDI

Job ID 10100825 Location London, United Kingdom Business Walt Disney World Resort Date posted Oct. 17, 2024

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"There are so many opportunities to grow and learn within Disney! There is never a dull moment at work."

Diana, Principal Counsel

Job Summary:

Be you, be here, be part of the story!

Overall Purpose of the Role

Lead the development of Marketing and Sales strategies (strategic recommendation, business plan, marketing brief and postmortem) and Marketing activations (covering creative, media, social, CRM, partnerships) for Walt Disney World (WDW) & Disney Cruise Line (DCL) across EMEA and Disneyland Paris (DLP) in the UK and Irish markets with the objectives to deliver planned Attendance, RNs/Admissions and Revenue for all three destinations.

Areas of Responsibility

Strategy

Lead development of communication strategy for WDW, DCL and DLP including definition of message strategy and architecture, audience targeting and touchpoints strategy through consumer insights generation, marketing concepts development, consumer research, marketing brief development, close collaboration with Marketing and Sales disciplines in the UK, US and Paris for implementation of strategy and postmortem
Lead definition and validation of offers strategy in close collaboration with US Pricing team for WDW and DCL and commercial hooks strategy for DLP which includes offer/commercial message generation, assessment, feasibility and validation with US Pricing and DLP Revenue Management team, briefing, follow-up of implementation and postmortem
Lead development of Distribution strategy for both Direct and Trade channels, working in close collaboration with both Directors of Walt Disney Travel Company (WDTC) and Trade Sales as well as Central Sales team in Paris. This includes distribution mix recommendation, input into budget and partners priorities, revenue growth projects definition and briefing, input into Annual Operating Plan (AOP) and Long Term Plan (LTP)
Define expansion strategies for both WDW and DCL across OEMEA to support growth of both brands across Europe through markets deep dives, AOPs, recommendation of markets and investments priorities, overall Marketing and Distribution strategy by market working in close collaboration with Country teams
Define M&S strategies as part of Annual Operating Plans for all 3 brands in the UK/IE and OEMEA and input into International LTP. Working on close collaboration with sales strategy, CIMA in the US, DLP Consumer Strategy and all DDI teams

Marketing

For WDW and DCL across EMEA, lead the creative development, strategic planning and implementation of all paid media touch-points, search, social, CRM and partnerships plans in an integrated way with the rest of the M&S teams (PR, Trade Marketing, Sales, WDTC) and Country teams for OEMEA
For DLP UK/IE, work in close collaboration with DLP central teams to develop the UK/IE media, social, and CRM plan and influence Pan-European creative. Brief on local UK/IE needs and follow up on the implementation of all campaigns
Lead the integrated communication plan (ICP) process and development for all three brands, ensuring the overall plan is strong and compelling, delivering on strategies and is optimised (budget, timings)
Lead and coordinate all proposed initiatives as part of the annual operating plan (AOP) process
Retain an on-going link with sales teams across all three brands to ensure integration of marketing plans with sales and distribution initiatives and campaign execution
Influence, input into overall DDI Program Spends budget working in close collaboration with VP and Senior Finance Manager

Training and Professional Development

Operate with integrity, champion change and be a good ambassador for DDI and the wider Walt Disney Company (TWDC)
Operate as part of an effective team, demonstrating an awareness of others, offering support, sharing knowledge and best practices and contributing to the overall achievement of departmental commitments
Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D Learn, instructor led courses and on the job learning
Proactively suggest ways to improve departmental performance and processes
Build links with other TWDC functions to develop broader knowledge of the business
Promote and maintain an inclusive workplace, championing diversity and inclusion and make use of available resources to extend knowledge and best practice
Manage the training and development of all direct reports ensuring commitments are set, regularly reviewed, and feedback shared where applicable
Contribute to maintaining and enhancing the standard of training and development, encouraging participation so that everyone has the tools and resources to do their role effectively and efficiently

Areas of Accountability

Accountable for leading the development of communication strategy for WDW, DCL and DLP
Accountable for leading definition and validation of offers strategy in close collaboration with US Pricing team for WDW and DCL and commercial hooks strategy for DLP
Accountable for leading development of Distribution strategy for both Direct and Trade channels
Accountable for leading the creative development, strategic planning and implementation of all paid media touch-points, search, social, CRM and partnerships plans
Accountable for leading the creative development, strategic planning and implementation of all paid media touch-points, search, social, CRM and partnerships plans

Accountable for cultivating and maintaining productive relationships and collaborating across departments internally and externally
Accountable for delivering against annually agreed performance commitments

Experience and Professional Qualifications Required

Extensive professional experience working in marketing and/or strategy either in FMCG, luxury, travel or tourism companies

Skills Required

Ability to think strategically, conceptually and tactically. Able to show agility in balancing short-term recommendations with a long-term vision
Consumer centric approach with a strong ability to understand, sense/feel, identify what consumers want and need and effectively translate these insights into actionable plans/strategies
Highly analytical with a strong commercial sense
Solutions focused, results driven with a strong ability to challenge, question, propose new ideas and opportunities and make them happen
Excellent communication and presentation skills
Proven ability to influence others at all levels in the organization
Demonstrable strong leadership with direct reports, peers and stakeholders
Ability to manage a large volume of complex work effectively and efficiently
Cultural sensitivity

This role will require you to be on-site in Hammersmith 4 days a week.

Application deadline: Please apply by 31st October.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call Walt Disney World Resort.

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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