Manager, DTC Pricing and Yield Management

Job ID 10100421 Location Glendale, California, United States / New York, New York, United States Business Disney Direct to Consumer Date posted Nov. 21, 2024

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Job Summary:

About the Role & Team

Disney’s Direct to Consumer (DTC) team oversees the Hulu and Disney+ streaming businesses within the Disney Entertainment segment, helping to bring The Walt Disney Company’s (TWDC) best-in-class storytelling to fans and families everywhere.

What You Will Do

Reporting to the Director, DTC Pricing and Yield Management, The Manager, DTC Pricing and Yield Management will support the DTC Business Team by providing daily analytical and business modeling support to drive and optimize our global pricing and yield management strategy. This hands-on role requires significant experience in pricing, value for money analysis, supply and demand analytics, consulting, and execution, as well as a strong understanding of the streaming business model and its positioning within the larger entertainment landscape.

Responsibilities

Collaborate with cross-functional teams spanning Data, Finance, Operations, Insights and Strategy.
- Partner with Data to develop a robust pricing model based on a range of inputs, including actuals, on a global basis.
- Work closely with Finance to enable rapid and scalable scenario analysis of subscriber, revenue and operating income impacts of adjusting prices of subscription products.
- Provide strategic support to Operations in developing go-to-market and communications strategies for pricing and other promotional activities (e.g. win back offers, bundling).
- Collaborate with Insights and Strategy to translate customer survey data into customer reaction scenarios in the context of pricing options.
Drive consensus on optimal pricing for all subscription products.
- Leverage a data-driven approach to generate buy-in from cross-functional partners and regional stakeholders on the most optimal pricing for Disney globally.
- Enhance the DTC organization's capacity to utilize willingness to pay and value-for-money indicators to support pricing decisions.
- Nurture a continuous learning pricing function that consistently monitors consumer sentiment and spending behavior on Disney+ and other entertainment services.
- Highlight potential benefits or shortfalls of other monetization opportunities with an emphasis on impacts to specific customer segments.

Required Qualifications & Skills

5+ years of dynamic work experience with specific expertise in dynamic pricing and yield management for a direct-to-consumer business.
Exposure to people and organizations rooted in data, data engineering, and analytics.
Demonstrated business acumen with strong planning and analytical skills, informed by a global perspective.
Proficient in exploratory data analysis, advanced reporting, data modeling, and visualizations to drive decision-making and provide actionable recommendations based on facts.
Advanced Excel proficiency and experience in financial modeling.
Excellent written and oral communication skills across all levels and audiences.
Strong interpersonal skills with a proven ability to build relationships, influence decisions, and achieve results through partnerships at all levels.
Expertly manage internal and external business requests while adapting to shifting priorities.
Proven emotional intelligence with a strong ability to perceive needs, adapt quickly, and navigate ambiguity.
Results-oriented and focused on supporting complex, deadline-driven operations; skilled at identifying goals and resolving issues at any project stage.
Strong initiative to complete tasks quickly and accurately, coupled with excellent planning and organizational skills to drive projects to completion.
Effective in high-pressure executive environments, with the discernment to act independently when necessary.
The highest integrity, consistently maintaining confidentiality.

Preferred Qualifications

Experience in direct-to-consumer subscription business, technology, marketing, or related disciplines within media or entertainment
Experience in modeling subscription businesses is a strong plus.

Required Education

Bachelor's Degree required.

Preferred Education

Master’s Degree preferred.

Additional Information

Local to LA or NYC with ability to work in the office up to 4 days a week.

The hiring range for this position in Glendale, CA is $124,900.00 to $167,500.00 per year and in NYC, NY is $130,900.00 to $175,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Direct to Consumer:

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Direct to Consumer.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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