Influencer Marketing Associate Manager

Job ID 10106074 Location Glendale, California, United States Business The Walt Disney Studios Date posted Nov. 18, 2024

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Job Summary:

The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.

The Influencer Marketing team oversees the strategy and execution of paid and organic influencer campaigns to amplify digital marketing efforts across The Walt Disney Studios (and wider TWDC). Our Creative Strategy, Influencer Relations and Campaign Execution teams lead full-service, 360-marketing solutions partnering with relevant, brand safe influencers for various activations – custom content, premieres, experiential events, mailers, etc. Using industry best practices and innovative strategies, this team is tasked with developing and delivering engaging and impactful creator content at scale.

Job Summary:

As part of the wider Influencer Marketing team, the Influencer Marketing Associate Manager will work closely with the Manager, Influencer Marketing to support the execution of Disney Entertainment’s influencer marketing campaigns. This role will be heavily focused on the logistical and tactical details of pre and post-campaign execution which include communicating with influencers, tracking posts, creating talent/campaign pitch decks, and maximizing efficiency of campaign execution. This role will play an integral part in the day-to-day operations of influencer marketing, helping to ensure smooth collaboration between internal teams and external partners.

They will also be pivotal in assisting critical processes during the contracting and campaign execution process by maintaining uniform and streamlined communication between internal stakeholders (brand partners, legal, clearances, Contingent Workforce Management, and 3rd party platform partners).

Responsibilities include:

Support the execution of influencer marketing campaigns from inception to completion, ensuring alignment with campaign objectives and goals.

Support campaign workflows for all activations across Creative Strategy, Influencer Relations and Campaign execution

Manage Disney’s creator onboarding process and respond to inquiries to expand Disney’s collaboration with a diverse range of influencers

Identify influencers for campaigns and modify external-facing talent lists, creative strategy pitch decks, etc.

Draft and send communication, manage correspondence, and develop wrap reports at the end of campaigns

Facilitate Disney influencer onboarding approvals and vetting process required for independent contractor influencer hires.

Support on-site at events such as conventions, premieres, marketing stunts, set visits, etc. Domestic and/or international travel may be required.

Coordinate with Ops team to initiate and complete vendor setups and payments.

Support Creative Strategy team to build out and design campaign pitch decks for executive review.

Basic Qualifications:

3+ years of relevant experience

At least 3 years’ experience at a studio, brand or agency with a focus on influencer marketing, influencer relations, PR, or digital marketing

Proven track record working with influencer talent (digital and/or traditional) and talent representatives. Ideally has relationships or experience fostering relationships with talent management teams (agents, managers, publicists) across different industries.

Experience with and knowledge of short-form video platforms Instagram, TikTok, YouTube, Facebook, and Snapchat. Familiarity with back-end publishing and platform analytics tools (i.e. metrics, paid media).

Experience working with legal and finance partners to facilitate contracting and vendor payments.

Demonstrated analytical and problem-solving skills, able to strategize marketing initiatives while navigating changing digital landscapes and influencer relationships.

Strong interpersonal, verbal, and written communicator and collaborator able to manage programs with teams of diverse working and communication styles.

Organized and strong project manager able to execute multiple projects simultaneously with high level of attention to detail.

The hiring range for this position in Glendale, CA is $89,000 to $115,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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