Marketing Strategy Associate, Disney Cruise Line - Strategic Growth Initiatives

Job ID 10106097 Location Celebration, Florida, United States Business Disney Experiences Date posted Nov. 26, 2024

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Job Summary:

About the Role & Team

Every day at Disney Parks, Experiences and Products we take pride in bringing the magic of Disney to life. One way our world-renowned service and storytelling come to life in new and different places is through incredible vacation experiences like Disney Cruise Line (DCL), part of Disney Signature Experiences (DSE). Here we find joy in creating cherished family memories and forming genuine connections with our guests.

And as Cast Members, we hold each other to the highest values and always act responsibly while ensuring the safety of fellow cast, crew and guests. United by those Disney values, we work toward excellence in all we do. As a part of our team, you can work in a diverse and inclusive environment amidst a professional and encouraging community. Together, we create unforgettable experiences while we grow individually and as a team as part of this dynamic business.

Disney Cruise Line (DCL) is undergoing a period of rapid growth, launching several new ships in the US and Asia over the next several years. The DCL Marketing Strategy team is a vibrant, fast-moving group that drives both short- and long-term business goals that include growing consumer demand and bookings, strengthening our brand and differentiation, and driving commercial value. This team leads Marketing and Sales go-to-market strategies, partnering closely with other Marketing and Sales functions as well as partners in other areas like Public Relations, Consumer Insights, Operations, Finance, Revenue Management, Entertainment, and Walt Disney Imagineering.

The Marketing Strategy Associate, DCL Strategic Growth Initiatives position reports to the Senior Manager, Marketing Strategy - Disney Cruise Line.

What You Will Do

The Marketing Strategy Associate, DCL Strategic Growth Initiatives will support Disney Cruise Line’s Strategic Growth Initiatives team – a dynamic team responsible for planning and implementing go-to-market strategies to support all new ship and commercial product launches in the US and Asia. This role will assist in shaping marketing programs and communication plans in collaboration with the Center of Excellence throughout each critical stage. The Marketing Strategy Associate will help drive business goals through consumer insights and cross-functional collaboration, ensuring a seamless and successful launch.

This includes collaborating with internal teams and international partners to align on strategies, timelines, and deliverables, while also tailoring initiatives to meet both International and domestic needs. As an Associate, you will work across multiple functions, supporting the execution of all marketing activities that drive the successful launch and commercial performance of new ships.

Success in this role requires strong relationship-building skills and the ability to adapt to changing business needs while aligning partners on strategic decisions. The Associate will collaborate closely with the Center of Excellence, providing day-to-day support and guidance during each phase of the go-to-market plan. This includes coordinating marketing efforts and ensuring messaging is consistent across teams throughout each milestone. By working closely with the COE, you will help drive the smooth execution of launch plans and ensure all operational needs are met.

The scope of responsibilities includes:

Support go-to-market planning and execution by collaborating closely with the Center of Excellence (Digital, PR, CE, YS and WDI) to ensure seamless integration across teams.
Support key launch achievements, including but not limited to: website updates, CRM communications, social strategies, recaps, marketing tactics, onboard asset shoots etc.
Review and refine communications tactics with a critical eye, offering recommendations to ensure accuracy and alignment with business objectives and operational needs.
Serve as the central hub for the launch of new messaging across digital communication channels, ensuring consistency and impact.
Leverage consumer insights and data analysis to identify key marketing and business opportunities.
Build positive relationships with DCL Revenue Management, Operations, Hotel and Entertainment teams.

Required Qualifications & Skills

3+ years of consumer marketing or related experience
Experience framing up a verbal or written POV to influence leaders, partners and peers
Experience crafting strategic input and creating presentations and pitches that foster creative communication planning that guide partners toward key objectives
Proven ability to manage a high-volume workload, balancing multiple tasks and priorities with superior attention to detail
Experience developing productive partnerships and working with diverse teams in an inclusive environment
Strong organizational and time management skills
Ability to adapt to changing priorities and work well under pressure
Proficiency in Microsoft Office Suite (Teams, Outlook, Power Point, Excel, Word) and Smartsheet
Ability to work a non-traditional schedule, including early morning and late evening meetings on a regular basis, due to collaboration with international teams

Preferred Qualifications

Previous work experience in Marketing Strategy, Consumer Package Goods Brand Management, Advertising Account Management, Business/Program Management
Experience working with International teams, navigating cross-cultural dynamics and managing global marketing initiatives
Knowledge of Disney Cruise Line products and offerings, or prior cruise industry experience

Education

Bachelor's Degree in Marketing, Business, Communications or Equivalent

Additional Information

This is a Full-time role.

This position is located in Celebration, FL.

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#DXMedia #DXMarketing #LI-NH3

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Magical Cruise Company, Limited, which is part of a business we call Disney Experiences.

Magical Cruise Company, Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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Explore this Location Celebration, FL

The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.